INMA will provide extensive blog coverage of the 82nd annual INMA World Congress Sunday through Tuesday at the J.W. Marriott live from Los Angeles. 

Check back to this blog throughout the day Sunday, Monday, and Tuesday, May 6-8, for up-to-the-minute coverage and provide feedback through social media channels.

Under the theme “New Oxygen, New Growth,” the conference will attract more than 325 delegates from 40 countries, mostly top executives from the world’s leading newsmedia companies. 

The blog coverage will be produced by Western iMedia, a multi-platform editorial startup operated out of Western Kentucky University and led by Kerry Northrup.

The 15-person blog team will employ a technique called “fusion journalism,” representing a new vision of journalism applied in real-time situations. Western iMedia will integrate traditional storytelling with video interviews, photography, and crowdsourcing social media.

INMA will integrate social media feedback into the World Congress programming, notably on Twitter using the #inmawc hashtag. This will create an “echo chamber” for the INMA World Congress. 

For complete information on the INMA World Congress — including programming and a delegate list — click here.