IINMA just confirmed that the Wall Street Journal/Dow Jones will conduct a post-conference executive briefing on its audience, advertising, brand, and digital strategies for World Congress delegates Wednesday morning, May 18.

The briefing is scheduled at the Sheraton from 9:30 a.m. to 11:30 a.m. and will involve a team of Dow Jones executives walking INMA conference delegates through strategies and best practices.

Each year, INMA aims to provide conference delegates a deep look at a local newspaper. In 2010, we looked at The New York Times. In 2011, we will look at the Wall Street Journal/Dow Jones.

Due to logistics, we’ve chosen to conduct the briefing at the Sheraton.

Many thanks to our friends at the Wall Street Journal/Dow Jones for putting together this inside look at one of the world's great news organisations.