“Deloitte has been publishing ‘Predictions’ reports about the technology, media, and telecommunications (TMT) sectors since 2001, and I have been co-authoring these reports since 2007. After 13 years, the company has gotten pretty good at it.
“Our 2013 list of predictions was 85% accurate.”
That’s how Duncan Stewart, director of TMT (technology, media, & telecommunications) research for Deloitte Canada, began a recent Keynote Blog he wrote for INMA, “4 predictions that will change the way you look at digital.”
At next month’s World Congress in San Francisco, Stewart will take a multi-generational look at how consumer preferences vary globally and are evolving within the changing landscape of device ownership, subscription services, advertising platforms, social networking adoptions, and emerging payment models.
Here’s a look at some “mythbusting” he did back in 2009. Seems he was right about netbooks and device loyalty: “The theme of 2010 is going to be power to the people. The users are dictating even what corporations are using.”
Sounds about right.
The next great explosive market, as predicted by Stewart? “Traditional media trying to bridge into the online world.” Looks like he was right about that, too.
More from Duncan’s Keynote Blog:
“I have been trying to predict what will happen next since 1990, both as a market analyst and at Deloitte. In many ways, the pace of change in hardware and telecommunication technologies is beginning to slow. But I believe that the biggest changes in human behaviour, and therefore media consumption, are not in the past, but ahead of us.
“The changes in the past few years have been almost entirely negative for the newspaper industry. The coming changes will have their challenges, but there may be some opportunities too.”
We can’t wait to hear what he says in San Francisco.