Torry Pedersen, CEO of Norway's Verdens Gang newspaper, better known simply as VG, talks about the motivations and techniques for his company's belated but now aggressive integration of print and digital content operations. This includes mobile, which is where Pedersen says he believes the major growth opportunities are coming in the future.

http://www.youtube.com/watch?v=G_ZC0cMfPRM&fmt=22&rel=0