The prestigious “Best in Show” award signifying the top campaign in the INMA Awards 2013 competition was awarded Tuesday evening to The Hindustan Times for “You Read, They Learn,” a public relations and community service campaign that was touted as providing benefits to the citizens of Delhi with a powerful message and strong images.

“I accept this award on behalf of the 10,000 kids that were moved from the street to school in the last one year,” said Shantanu Bhanja, vice president and head of business, upon accepting the award for his newspaper. Bhanja also accepted the award on behalf of more than 7 million readers that the company reaches.

In their comments about the campaign, judges said “a powerful message and strong images combine to produce benefits both for the paper and the citizens of Dehli. Compelling and engaging!”

On the effort, Bhanja said, “For the last 90 years, we’ve tried to stay true to the spirit, and we’ve fought endlessly for the right to education — the right to basic education.”

Awards emcee Kylie Davis also announced the runner-up and third place winners:

  • Verdens Gang (VG) in Norway captured second place for the campaign “Relaunch VG Helg,” an advertising sales and retention campaign winner.
  • Third place went to El Espectador in Columbia for its campaign “Bibo, a commitment for a better life,” also a public relations and community service campaign.
INMA president-elect Yasmin Namini closed the 2013 awards ceremony with a traditional Norwegian toast.