“Just by working the title slightly, you can connect with them so much stronger.”
“We shouldn’t try to turn editors into analysts.”
- While newsrooms should be forming connections with their audience, they should not let editors become analysts.
Chief Executive Officer of Visual Revenue, Dennis Mortensen engages the audience in his presentation over real-time content testing.
Speaker InfoDennis R. Mortensen is the CEO and founder of Visual Revenue. He is an accredited Associate Web Analytics Instructor at the University of British Colombia, the author of Data Driven Insights with YWA from Wiley and a frequent speaker on the subject of analytics and media.
News companies today are working to better connect with their audiences.
Dennis R. Mortensen, chief executive officer of Visual Revenue, says that companies must make decisions to create these connections.
For a company that has multiple front-page stories every day, it is vital for a staff to choose the very best language, topics, and pictures to tell the story.
These decisions can draw readers: “Just by working the title slightly, you can connect with them so much stronger,” Mortensen said.
Because of the digital nature of news today, this it is an adjustment for companies to make.
“It’s a slightly different environment today than yesterday,” he said.
Mortensen suggests that although news media must make these decisions, it is not their primary job.
“We shouldn’t try to turn editors into analysts,” he said.