Western iMedia fusion journalists wrote, blogged, tweeted, Facebooked, photographed, video produced and otherwise provided comprehensive coverage of the 82nd INMA World Congress for a worldwide audience that topped 32,000 people.

That number compares to the audience of roughly 350 participants on site for the event in Los Angeles.

Both audiences were important to INMA but each was looking for different things from Western iMedia's report on the international media marketing association. The in-house crowd sought interaction through their mobile devices and the ability to react to industry discussions via Twitter and other social networks. The remote audience wanted to follow the program through live-blogging and to review the issues through in-depth articles. Both valued direct experience with experts and thought leaders via produced video documentaries. INMA also wanted to use the coverage to sample participants' attitudes toward corporate change, new business models and long-range revenue expectations.

Tailoring coverage to such complex audiences across multiple platforms, particularly through innovative digital techniques, is what Western iMedia's staff is trained to do. The entrepreneurial editorial startup is operated out of the School of Journalism & Broadcasting at Western Kentucky University. The company provided a team of 10 collaborative storytellers for the INMA project.

Over the course of the three-day event, Western iMedia generated 625 tweets, 275 Facebook updates, 23 full-length online articles, 42 produced videos, four interactive surveys and 23 hours of media-rich live blogging.


Western iMedia — INMA LA crew

Austin Anderson, Fusion Journalist
Austin Anderson, Fusion Journalist

Austin Anderson
Media Producer
+1.270.906.6477
moc.liamg@009nosredna.nitsua

Cole Claybourn, Fusion Journalist
Cole Claybourn, Fusion Journalist

Cole Claybourn
Fusion Journalist
+1.812.483-7827
moc.liamg@nruobyalceloc

Cameron Epperson, Fusion Journalist
Cameron Epperson, Fusion Journalist

Cameron Epperson
Senior Media Producer
+1.502.727-4210
moc.liamg@nosreppe.noremac

Laura Haggard, Fusion Journalist
Laura Haggard, Fusion Journalist

Laura Haggard
Special Technologies & Senior Social Journalist
+1.502.316-1233
moc.liamg@draggah.arual

Megan Heady, Fusion Journalist
Megan Heady, Fusion Journalist

Megan Heady
Social Journalist
+1.270.704-1874
moc.liamg@ydaeh.nagem

Nate Hovee, Fusion Journalist
Nate Hovee, Fusion Journalist

Nate Hovee
Media Producer
+1.310.259-3584
ude.ukw.reppot@411eevoh.leanahtan

Lindsay Kriz, Fusion Journalist
Lindsay Kriz, Fusion Journalist

Lindsay Kriz
Fusion Journalist
+1.859.319-2401
ude.ukw@zirK.yasdniL

Jonathan Lintner, Fusion Journalist
Jonathan Lintner, Fusion Journalist

Jonathan Lintner
Fusion Journalist
+1.502.930-7271
moc.liamg@rentnilj

Brieonna Logsdon, Fusion Journalist
Brieonna Logsdon, Fusion Journalist

Brie Logsdon
Newsflow Coordinator
+1.502.994-3692
moc.liamg@12nodsgolb

Kerry J. Northrup, Western iMedia
Kerry J. Northrup, Western iMedia

Kerry J. Northrup
Director
+1.803.474-3385
moc.rexelpswen@purhtron.yrrek

WKU Integrated MediaFor more information about Western iMedia, email iMedia@wku.edu.