"We already know the business is going digital”
(On convergance)“It’s not a target, it is a path for us.”
Vice President/Commercial at EPENSA contributes a Brainsnack Seminar presentation concerning EPENSA's journey through their print to online/mobile convergence.
Speaker InfoRuben Ahomed is the vice president of EPENSA.
The industry is going digital.
Ruben Ahomed, vice president/commercial of Epensa, says that this digitalisation is an opportunity for news media in Latin America.
This convergence is leaving room for growth in circulation, advertising, and digital endeavors.
“Where is the opportunity for us?” Ahomed asked.
He answered his own question when he said that in 2010, Epensa had four solid brands that covered different areas of media, including home and sports.
As the convergence of the media begins to gain momentum in Latin America, it is all about the journey.
“Like happiness, convergence is not the target. It’s the path,” he said.