Tapping extensive research in the fast-moving Swedish and Finnish media markets, Marjaana Toiminen, co-founder of MindMill Network will share her thoughts at INMA World Congress in London, May 22-24, on:

  • The best format to present news.

  • How to communicate the values of professionally created journalism.

  • What content is perceived as truly unique to consumers.

  • Best practices in presenting paywalls to the public.

Her presentation will fuse together consumer behaviour and technology in new and different ways. What does the emerging news ecosystem look like in 2016, and what are the key drivers for the future?

In this video, you get an idea of Toininen’s style as she discusses human behaviour and time:

See you in London!