Axel Springer is one of the biggest media brands in Europe, in part thanks to its use of social media.

Indra Zemzoum, senior digital and social media marketing manager at Axel Springer, spoke about how the company uses their wide array of social media pages to make a profit. Axel Springer has numerous social media pages, each broken down according to interest. With all of the Axel Springer Facebook pages combined, Zemzoum said, the company has over 2 million fans on the social media site.

The company also hosts one of Germany’s biggest chat forum on

The question then is, how to you monetize it?

“We started with Facebook applications,” she said.

These apps also serve as ads, but what sets these ads apart are their interactivity. Zemzoum used the example of a photo contest application that allows for users to upload their own photos and for other users to rate their favorites.

Zemzoum said that the company has achieved a high rate of user interaction and engagement.

In the first year of the effort, revenue from social media monetization resulted in a six digit turnover.