Seven minutes may not be much time, but that didn’t stop the speakers from generating discussion with the audience at the INMA World Congress Brainsnack session. The speakers shed light on new and improved practices, methods, and points.
Sandy Naudé, general manager of Independent Newspapers in Cape, South Africa, kicked off the morning session with a discussion of re-focusing your brand and evolving with the changing times.
Michael Chu, director of marketing at South China Morning Post, shared his company’s experience repositioning business to expand readership.
Grzegorz Piechota, head of editorial development at Agora, Poland, played his version of “Who wants to be a Millionaire in Online Video?” with the audience to discuss subscribers to online channels like YouTube.
Staffan Hulten, co-founder of Research and Analysis of Media (RAM), spoke to the audience about the complexities of combining multiple types of media.
Julie Murtha, director of audience + innovation at Toronto Star in Canada, urged the audience to keep innovating in print.
Damian Eales, group marketing director of News Corp, believes print sales promotion will never go out of fashion.
Shantanu Bhanja, chief digital officer at HT Media, spoke to the audience about how the news media company — one reaching 20 million print readers — is reaching out to make news better and make an actual difference in the community.
John Nery, editor-in-chief at Inquirer.net, spoke about the opportunities of discovering new audiences on chat apps.
Sarah Judkins, group director/transformation for NZ Media and Entertainment, spoke about the transformation programme NZME is undergoing involving audience revenue.
Matthew Ipsan, chief digital officer of CNHI explained the changes and advancements related to using apps to help push a new digital strategy.
Nikolay Malyarov, chief content officer for PressReader Canada, said Smart Data will help news media organisations monetise their content.
Chang-hee Park, managing director of JoongAng Ilbo, explained a new way to market along with maintaining subscribers.
During the final speech at brainsnacks, Mark Challinor discussed an exercise performed with the Daily Telegraph in London about driving interactivity within print.
The Brainsnacks portion of the INMA World Congress generated a Twitter audience of over 951,000 people and helped pave the way for the discussion topics to follow on Monday at The TimesCenter.