Entries Tagged as Video
Video captures emotion, celebrations of INMA Awards dinner
09 May 2012Whether you missed some of the action or just want to relive spectacular moments from the 2012 INMA Awards Dinner, you'll enjoy this highlights video.
Be sure to check out all the other video from the 2012 World Congress coverage as well.
Photos from INMA Awards dinner showcases evening of celebration
09 May 2012The 2012 INMA Awards Dinner was a fabulous occasion. Check out these photos. See you next year!
Chisholm cites need for print-digital linkage to save newspapers
08 May 2012
Jim Chisholm likes the old-fashioned feel of thumbing through a printed newspaper.
And despite the trend to digital everything, the European-based consultant and analyst urged participants in the 82nd INMA World Congress not to give up on the printed medium. Rather, he said, they need to do a better job capitalising on print’s position in the media value chain.
“I think we’ve forgotten what brands are,” he told the Los Angeles audience.
Print is going to fund the industry into the future, but there also needs to be a linkage between print and digital media, he said. Both can be successful if media outlets figure out how to best use both platforms to market each other.
...[more]INMA “ThoughtBite” videos capture ideas, inspiration
08 May 2012
INMA — as an organisation and during our annual World Congress in particular — is all about generating ideas.
The 300+ participants in the hall in Los Angeles and the 30,000+ following the sessions online are always on the lookout for fresh thoughts that will inspire a different approach, a fresh product, a more successful strategy, or a realignment of priorities.
The World Congress media team has tapped into the experts and participants assembled in Los Angeles to capture some of their best ideas and inspirations through a series of quick-view videos. We call them INMA ThoughtBites.
You can view the INMA ThoughtBites via in a special playlist interface embedded at inma.org/videos. Or go directly to the INMA Channel on YouTube at http://bit.ly/ThoughtBiteVideos. Watch the entire collection or choose one of the individual videos scrolling below.
Find inspiration here.
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Gilbert offers six tips to growing like the Deseret News
07 May 2012
If you want to argue against the law of gravity, Deseret News Publishing Company President and CEO Clark Gilbert made it clear Monday he won’t stop you from walking off a cliff.
But don’t expect him or his newspaper — one of the fasting growing in the United States — to follow you.
The same goes if publishers want to flout some of the new laws of today’s media space, he told the INMA World Congress in Los Angeles. Ignore them at your own peril. Just don’t say Gilbert didn’t warn you.
So, in his same direct style, here are the six ideas he says are changing the media industry:
Two big content ideas:
- Differentiate your content: Invest where you can be “the best in the world.”
- Be digital only, not just digital first.
Two big sales ideas:
- Digital buyers require digital sellers.
- Long-tail requires a completely new sales channel.
Two big e-commerce ideas:
- Optimise your revenue mix.
- Hire digital DNA.
Swedish newspaper funding for the future
07 May 2012
Sture Bergman, CEO of Västerbottens-Kuriren, a 34,000 circulation daily newspaper in Sweden, has seen his publication’s future. A “small player” in the global media scene, VK lags behind larger markets in North America and Europe.
Even though VK makes a profit now, Bergman said the newspaper is already preparing its model for a few years from now.
“We have to start mending the roof when the sun is shining, in our case,” he said.
Bergman shared his plan for the future — one that draws upon readership data and employee opinions — Monday at the 82nd INMA World Congress.
VK’s subscription data shows that its largest customer age group is 61 to 70 year olds. The newspaper saw its largest decline in the age group that should be the highest — 31 to 40 year olds. Bergman said VK needs to focus on customers, taking into account the trends in news consumption among different age groups.
“We are in an old, old industry,” Bergman said. “We are trying to get things right rather than try something new. We have to go in a new way.”
...[more]Paton: Earn trust by listening to customers
07 May 2012
Traditional media are fighting a trust battle. More people trust the public — their friends and networks — than ever before, causing news organisations to reevaluate how to earn that trust back.
John Paton, CEO of Digital First Media, said that’s because news organisations need to learn how to listen to their customers.
“The customers have spoken. But are we listening?” Patton asked Monday. “I would argue not nearly hard enough.”
Paton’s talk at the 82nd INMA World Congress came on the heels of a talk by Amy Leyh, director of digital circulation marketing for Dow Jones & Company, who gave an example of how The Wall Street Journal changed a business model to incorporate online products into one price package after listening to their customers’ needs.
...[more]LA Times going digital-first to profit in new ways
07 May 2012
A search for “new oxygen, new growth” is the theme of the 82nd INMA World Congress. Growth will come with moving to digital, speakers said at Monday’s opening session.
“That’s where the industry is going, so that’s what we had to do,” said Kathy Thomson, president and CEO at the Los Angeles Times, said.
Thomson joined Ravi Dhariwal, INMA president and CEO for the The Times of India, and Yasmin Namini, INMA vice president and senior vice president for marketing and circulation for reader applications at The New York Times in opening day two of the conference.
All three spoke about a changing culture in newsrooms around the world and a growing need to create digital-first media to adapt to new consumer needs and grow revenue. The World Congress will present an opportunity for those in attendance to learn from each other and teach other how to do just that, Namini said.
“Today we are no longer just a newspaper business,” Namini said. “We are a multi-platform business. We are navigating the evolution of print, digital, and mobile.”
Thomson spoke specifically about some of the challenges the LA Times faces in trying to make that transition to digital.
“We are creating more engagement to not only change our culture, but transform our company,” she said. “The reality of what we live in today, very similar to many of you, is fragmentisation. Consumers have more choices than ever. We have to face those choice.”
Thomson explained that in her case, the LA Times has had to do that with limited resources, as the newsroom is not nearly as big as it once was.
That’s coupled with the Times’ parent company, Tribune, facing Chapter 11 bankruptcy.
“We are attacking these challenges head on,” she said. “We are continuing to innovate. We’re diversifying our revenue. We are reaching audiences everywhere. We’re getting them to engage with our brand — more than just reading the traditional newspaper or the Web site.”
To get to the bottom of this culture change,the LA Times had to take a hard look inside its company and examine some of the trends that were going on, Thomson said.
...[more]Conference delegates welcomed to Los Angeles, ready for ideas
07 May 2012
Sunday’s festivities ended with the sun setting, the drinks pouring, music playing, and ideas flowing as delegates at the 82nd INMA World Congress enjoyed a welcome reception on the pool rooftop of the J.W. Marriott Hotel at L.A. Live.
Warren Bright, CEO of APN Australian Regional Media, said he was ready to exchange ideas at the conference.
“I think for me it’s just a chance to open my mind to some of the possibilities of what I and other media operations are doing,” Bright said. “It’s good to get out and know what others are doing.”
Chris Pelletier, sales manager of Denver-based Emailvision, said the company was there to not present, but instead to network.
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