World Congress Blog

World Congress Blog RSS

World Congress

Video highlights of INMA study tour to London’s top news media innovators

27 May 2016 · By Western iMedia

London legacy media companies shared with INMA participants the role in their organisations of social media, distributed content, video, content, culture, and data.  

...[more]




Video highlights of INMA study tour to London’s Silicon Roundable

27 May 2016 · By Western iMedia

...[more]




It was all glam and gushing at the INMA Global Media Awards in London

25 May 2016 · By Western iMedia

Forty first-place initiatives by media companies were presented Global Media Awards by INMA, highlighted by Sweden’s Svenska Dagbladet taking home the competition’s ...

...[more]




INMA’s latest hit single: “His name is Grzegorz”

25 May 2016 · By Western iMedia

Grzegorz Piechota, who has spent the last year as a Nieman Fellow at Harvard University, received the association’s highest award for personal achievement in London Tuesday night in an anything but average fashion.

Silver Shovel 2015 winner Bengt Ottosson serenaded the audience at the INMA Awards dinner and an unsuspecting Piechota, who was clearly surprised at the final lyrics: “His name is Grzegorz,” sang to the tune of U2’s With or Without You.

“I’ve found such friends at INMA and I’ve found ...

...[more]




Video highlights from Tuesday’s World Congress in London

25 May 2016 · By Western iMedia

The 2016 INMA World Congress concluded on Tuesday as speakers from around the world discussed topics such as paywalls, distributed content, native advertising, adblocking, and the future of media. Here are ...

...[more]




The debate on off-platform content continues: To distribute or not to distribute

24 May 2016 · By Western iMedia

“SeeAccess interactive speaker notes

A platform-centric philosophy is critical in dealing with the complicated and heated topic of distributed content, said Jonathan Hunt of Vox Media, kicking off the last day of presentations at INMA World Congress 2016.

“To me, platform agnostic has always seemed to be a willingness to go with other trends,” Hunt said in explaining Vox Media’s approach to the packed Shaw Theatre audience Tuesday morning in London.

Jonathon Hunt of Vox Media speaks to the INMA World Congress 2016 audience.

Presence on many platforms means people are seeing the company’s content, Hunt explained.

“If you’re not on the platforms, then you’re not ...

...[more]




5 ways to combat the rising trend of adblocking

24 May 2016 · By Western iMedia

“SeeAccess interactive speaker notes

The adblocking phenomenon is like global warming, according to Johnny Ryan, head of ecosystems for PageFair in Ireland.

“The portion of the Web where people are blocking ads is growing,” he told the 2016 INMA World Congress. “It isn’t going to consume the rest of the Web overnight, but it is getting bigger.”

Johnny Ryan of PageFair addresses the INMA World Congress 2016 about adblocking.

Unlike people who deny climate change, adblocking detractors — particularly many publishers who depend on advertising revenue — don’t disbelieve the data. They just don’t like it. They consider it to be bad behaviour on the part of online users. And they want to stop it before it becomes ...

...[more]




New York Times, Guardian dedicate resources toward branded content

24 May 2016 · By Western iMedia

“SeeAccess interactive speaker notes

An increasing number of publishers are starting in-house branding studios to keep up with the content production necessary for successful native advertising.

Major news brands such as The New York Times and Guardian have departments focused on branded content.

Sebastian Tomich, senior vice president of advertising and innovation at The New York Times, began the panel on native advertising and content strategies on the last day of INMA’s World Congress in London.

He spoke about how the business has recently changed for NYT: “We are in the business of making virtual reality films now.” 

In the past, a large sales team would wait for advertisers to call in, and, if the company was a fashion advertiser, it would put an ad in the men’s style section. Today, the media company is in a different ...

...[more]




Should news media companies gut and rebuild, or just blow it up?

24 May 2016 · By Western iMedia

“SeeAccess interactive speaker notes

Earl Wilkinson, executive director and CEO of INMA, took the stage Tuesday afternoon to tie a bow atop the 2016 INMA World Congress — a week of media tours, brainsnack presentations, and speeches from industry leaders.

Wilkinson’s tendency to use metaphors and an affinity for U.S. presidential biographies produced a story of President Harry Truman’s stay in the White House. Specifically, how he decided to remodel.

Earl J. Wilkinson, director and CEO of INMA, closes the 86th INMA World Congress with thoughts on the future of the industry.

Truman had two options: gut and refill or completely demolish. He opted to keep the exterior and redo the inside, a process that lasted almost the entirety of his presidency.

Finally, Truman told builders to ...

...[more]




Video highlights from Monday’s World Congress in London

24 May 2016 · By Western iMedia

...[more]




Join INMA Today
 
Upcoming Events
Jun
17
INMA Ideas Day on Audience Development
Amsterdam, The Netherlands
17 June 2016
Aug
23
INMA International News Media Conference
São Paulo, Brazil
23-24 August 2016
Aug
30
INMA South Asia News Media Conference
New Delhi, India
30-31 August 2016
Sep
14
INMA European News Media Conference
Monaco
14-17 September 2016
Sep
22
INMA Latin American News Media Conference
Panama City, Panama
22-23 September 2016
Oct
03
INMA Business Strategies 2020 Conference
Chicago, United States
03-04 October 2016
Oct
17
INMA Silicon Valley Study Tour
San Francisco, United States
17-21 October 2016

More Events

Member Profiles

  • Melissa Nay
    United States


  • Timothy Mortimer
    United Kingdom


  • Lynn Klein-Rosner
    United States



  • Charl Reineke
    South Africa


  • Cynthia Collins
    United States


  • Eugen Russ
    Austria



©2016 INMA | Home | About | Contact | RSS | Privacy