On Monday, November 25, 2013, The Globe and Mail and Washington Post distributed the first North American magazine made with 60% wheat straw paper.
My teenage daughter came back from the movies on the opening weekend of The Hunger Games: Catching Fire. On the kitchen table, she saw the cover of the magazine Corporate Knights and recognised the actor she had just seen mere hours ago.
Seeing her confused grin, I said to her, “He also invests in a company making straw paper.” She shrugged; this information didn’t fit the Haymitch Abernathy character she had just seen.
Corporate Knights (CK) approached The Globe and Mail this past August about a possible sponsorship in the form of insertion and distribution support for their upcoming “Straw Issue,” a magazine printed on paper made from straw.
To produce it, Corporate Knights had partnered with Jeff Golfman, president of Winnipeg-based Prairie Papers Ventures and the 2013 3M Environmental Innovation Winner for the purpose of printing a large distribution magazine on Prairie Paper’s new Step Forward Professional Grade paper.
The Globe and Mail not only agreed to sponsor the distribution of this special issue of the magazine, but also extended its distribution to the Globe’s Air Canada programme, which includes all Air Canada Maple Leaf Lounges in Canada, as well as New York, Los Angeles, London, Paris, and Frankfurt.
This issue needed to be seen by business executives around the world, and The Globe and Mail was happy to assist....[more]
14 November 2013 · By Tyler Hamilton
Of all industries, media is unique in its ability to inform the general public about the many impacts of climate change, the effects of air pollution, and other environmental and social sustainability issues.
Like all industries, however, it leaves behind a footprint that contributes to these same local and global problems.
So what is that footprint, and how does it compare to other industries?
The short answer: It’s difficult to say.
Intuitively, we know that media companies will have a lower impact than extractive and industrial sectors, such as energy and manufacturing, simply because the nature of the business is knowledge and content driven.
As major consumers of paper, some segments of the media industry – e.g. publishing – have increased their use of recycled paper or paper made from sustainably managed forests and certified by bodies such as the Forest Stewardship Council.
This, combined with the transition to digital publishing, is making a difference.
“This is in stark contrast to the advertising sector, where the use of recycled paper is rare and commitment to certification is weak,” reads a 2011 report from the Richard Ivey School of Business, which analysed the environmental, social, and governance performance of 81 companies in movie production, publishing broadcasting and advertising.
The report also found 50% of media companies have adopted environmental management systems to improve their environmental performance, though few are third-party certified.
Beyond this, however, it’s difficult to paint an accurate picture of how the media industry is performing....[more]
28 October 2013 · By Andree Gosselin O’Meara
In January 2003, a lawsuit was brought against McDonald’s by two overweight teenaged girls on the grounds that they became obese as a result of eating food from McDonald’s restaurants.
The plaintiffs at the time alleged “the practices of McDonald’s in making and selling their products are deceptive and that this deception has caused the minors who have consumed McDonald’s products to injure their health by becoming obese.”
The premise of this lawsuit was that the food was “physically and psychologically addictive,” and, therefore, McDonald’s was as guilty as the nicotine makers of the day. (Note: The lawsuit subsequently failed.)
Later the same year, independent filmmaker Morgan Spurlock attempted a unique experiment of eating only McDonald’s food for 30 days and monitoring the impact on his body and mood. The 2004 release of his documentary, “Super Size Me,” was one of the most damaging brand events against Ray Kroc’s original burger empire.
Fast-forward eight years. To dispel persistent rumours about its food, McDonald’s Canada in 2012 launched a bold experiment in corporate transparency and authenticity. The “Our Food. Your Questions” programme aimed to honestly answer consumer questions about the food, its content, its quality, its sourcing, and its overall safety standards.
Earlier this month, Richard Ellis, McDonald’s Canada’s senior vice president of communications, public affairs, and CSR, addressed a sustainability-friendly crowd in Toronto on this latest attempt by McDonald’s to set the record straight about the content of its food....[more]
08 October 2013 · By Andree Gosselin O'Meara
Business model re-thinking and re-crafting is all the talk in the publishing industry these days, and rightfully so. It is an urgent matter, as we now have run out of runway; we either take off or risk being grounded and relegated to irrelevancy.
A recent INMA blog post from Earl Wilkinson, (“News publishers redefine innovation through investments in people, culture”), stirred some discussions within our own organisation. It revealed that some staff bear the scars of trying to innovate when the rest of the organisation was not aligned along the same axes of creativity and rate of change.
The culture that impedes innovation and radical change of current business models is puzzling. Surely, the opposite seems scarier: Shouldn’t we be afraid to continue following the old business models?
Along with long-standing business models comes enduring assumptions. We need to modernise our understanding of what a sustainable business model entails. Traditionally it has meant financial sustainability: Staffing, capital investment, and current operations are capable of turning a profit most or every fiscal year, thereby creating shareholder value....[more]
25 September 2013 · By Andree Gosselin O'Meara
Earlier this month, two important reports were released that give a general pulse of where organisations are on the sustainability front and if progress is being made.
On September 5, the UN Global Compact (UNGC) released its annual Global Corporate Sustainability Report 2013, and on September 12, the Carbon Disclosure Project (CDP) released its Global 500 Climate Change Report 2013.
I perused both reports to see how our own industry is doing.
The Global 500 Climate Change Report is important because it asked the world’s largest 5,000 publicly listed companies (as per market capitalisation) to report on their carbon emissions. Carbon emissions are significant contributing factors to climate change.
The overall response rate for the sector was 77%. The media industry’s response rate, however, was only 73%. (Note: Since many publishing companies are privately owned, they would not be asked to report.)
This report is interesting as it gives an idea of some challenges and opportunities highlighted by the major players in our sector. The most interesting finding is the following:
Changing consumer behaviour: Identified by the sector as the biggest risk (47%) as well as the largest opportunity (61%).
Now that sounds amazingly familiar....[more]
02 September 2013 · By Andree Gosselin O'Meara
Today, sustainability matters are what Internet challenges were 20 years ago – un incontournable. They are here to stay with us, no matter what you wish for and no matter how much you try to ignore them.
How organisations survive the multiple issues affecting our planet, our people, and our overall profitability will soon take centre stage and sideswipe all our other challenges.
The current generation of news media executives is knee-deep in digital transformation, business model alterations, and course correction. Most of them are aware of sustainability issues but have little time to devote to the matter.
However, the upcoming generation of media executives will have little choice but to deal with issues of sustainability head-on. During their time, sustainability will go from “something we do when we have nothing better to do” to “something we better do,” as Bob Willard said at the Net Impact Conference at York University last February....[more]
15 August 2013 · By Andree Gosselin O'Meara
The Limits to Growth, by Donella Meadows, et al, created an “international sensation” when it was published in 1972.
The book discussed the future impact, based on computer modelling, of sustained and unchecked economic and population growth, thereby strengthening the environmentalism movement and informing the average person about the carrying capacity of the planet’s renewable and non-renewable resources.
In 1987, the Bruntland Commission offered a widely cited definition of sustainability: “… meeting the needs of the present without compromising the ability of future generations to meet their needs.” This definition was crafted with the spirit of making human development sustainable.
More than 10 years later, John Elkington imbued the definition with a distinctive corporate tone with his introduction of the “Triple Bottom Line” (TBL) concept and its three Ps: planet, people, and profit.
From that point on, Elkington’s TBL enabled sustainability to be talked about in business terms.
The World Summit in 2005 furthered the concept of sustainability by showing the need to reconcile requirements from the environment, society, and the economy. The concepts of the three Es were articulated: environment, equality, and economy.
Below is one of the best visual representations of the concept of sustainability as per today’s accepted definition.
One must note, however, that this Venn diagram-like representation has many drawbacks, the most glaring one being the potential perception of the terms’ relative equal weight.
07 August 2013 · By Andree Gosselin O'Meara
You might have heard the term “corporate sustainability” used in different contexts in the past decade. But if you are slightly confused by recent uses of the term, don’t fret.
Like any business approach, framework, or process, the meaning has evolved.
Today, corporate sustainability denotes a business approach that generates long-term consumer, employee, and societal value while exercising stewardship of the environment.
It incorporates the concepts of the “Triple Bottom Line” (TBL) as an accounting framework. The TBL usually refers to the three Ps of planet, people, and profit.
Generally speaking, corporate sustainability traces its roots from the 1987 Bruntland Commission, which offered the modern definition of sustainability with the consideration of humanity inhabiting our planet and necessitating its various ecosystems to flourish:
Sustainable development (SD): Defined as “meeting the needs of the present generation without compromising the ability of future generations to meet their own needs.”...[more]
05 July 2013 · By Andrée Gosselin O’Meara
Welcome to the Sustainability Matters blog at INMA.
Over the next few months we will explore aspects of sustainability and the related business framework of corporate sustainability. We will assess and review how our changing natural and business environments will affect the news media industry.
Here are a few sources of information you might find interesting depending on your current level of understanding and interest. There are literally thousands of sites and resources to peruse. Below are some of my favourite ones. Over the next few weeks I will offer a constant stream of other resources as well....[more]