According to a U.S. study by Shareablee, some genres of content are more popular with users who share content on Facebook, Twitter, and Instagram.

Entertainment is the most shareable content, followed by news.
Entertainment is the most shareable content, followed by news.

Leading the genres of popular, shareable content on those three sites are entertainment (33%), general news (18%), fashion and style (12%), teens (10%), home and garden (5%), women’s interest and lifestyle (5%), business and finance (4%), science and technology (3%), men’s interest (3%), auto (2%), and travel (1%).

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org.