Out of the Box Blog

Out of the Box

8 BuzzFeed lessons for the media industry

01 June 2014 · By Kylie Davis

Among the many takeaways from last month’s INMA World Congress in San Francisco were the ubiquity of memes, the power of Big Data, the need to let go of legacy thinking, and the critical importance of delivering the best content to the right audience.

Short , snappy takeouts with cool memes are the way journalism is done in the social generation, so here’s how the INMA World Congress in San Francisco went down.

  1. The print-to-digital transition.

    Very probably, winter has been here for at least the past five years. But the motto of House Stark (of “Game of Thrones” fame) is a telling warning to us all – it could still get worse. Heads could end up on pikes if we don’t play the game properly.  So be prepared.

  2. Be where the audience is.

Because fabulous content delivered to the wrong audience – or just one audience – is just pointless (and impossible to monetise).

  1. It’s all about Big Data.

If your advertising client information is separate from your subscriber information, is separate from your readership information, is separate from your invoicing information, turn off the lights and put out the cat. (Or get a data expert in pronto.)

  1. What would the Vikings do?

When peeps from Scandinavian climes see a stretch of unchartered water, they fearlessly jump in their longboats and pillage the sucker. There is much we could learn from the approach.

  1. Fail early and pivot.

Not every plan is going to work. That does not mean you should embrace the obviously stupid ones, but it does mean that those ventures where you stretch your knowledge and learn valuable new things are not complete failures, even if the plan doesn’t go exactly as expected.

  1. Legacy can be a liability.

In the movie “Gravity,” Sandra Bullock had to cut herself free from her spacecraft in order to survive. Sounds counter-intuitive. Surely she was safest inside the structure built to protect her, right? Wrong. The moral of the story: Trying to keep everything from your past can often limit your future options and threaten your survival.

  1. Nostalgia belongs in the pub.

    Tell your staff members who complain that things aren’t like they used to be that they should cry into their beers, not their keyboards.

  2. Don’t worry, the future is going to be AWESOME!

print article send to friend

blog comments powered by Disqus
About this blog

Kylie Davis is the head of real estate solutions, Australia and New Zealand, at CoreLogic, the world’s largest provider of property data. She was previously the network editor of real estate at News Corp Australia, managing editor of business development at Fairfax, and founder of The Village Voice group of newspapers. Follow her @kyliecdavis.


RSS feed

Blog archives

April 2015 ( 1 )
June 2014 ( 1 )
May 2014 ( 1 )
April 2014 ( 1 )
March 2014 ( 1 )
January 2014 ( 1 )
December 2013 ( 1 )
November 2013 ( 1 )
September 2013 ( 1 )
August 2013 ( 1 )
June 2013 ( 1 )
May 2013 ( 1 )
April 2013 ( 1 )
February 2013 ( 1 )
January 2013 ( 1 )
December 2012 ( 1 )
November 2012 ( 2 )
September 2012 ( 2 )
July 2012 ( 1 )
June 2012 ( 1 )

Blog roll

Laurel Papworth
Trend Watching

Join INMA Today
Upcoming Events
INMA Ideas Day on Mobile Innovations
Zurich, Switzerland
04 November 2016
INMA Global Media Summit Africa
Cape Town, South Africa
14-15 November 2016
INMA Global Media Awards
Dallas, United States
27 January 2017
Big Data For Media Week
London, United Kingdom
20-24 February 2017
INMA World Congress of News Media
New York, United States
21-23 May 2017

More Events

Member Profiles

  • Michael Vale
    South Africa

  • Bart Verkade

  • Jim McIntosh

  • Patrick Daniel

  • Jaime Segura
    Puerto Rico

  • Stephane Le Gal

©2016 INMA | Home | About | Contact | RSS | Privacy