Uber, a rideshare company, has had tremendous growth and is now one of the world’s most valuable tech firms. It is a super useful simplification of a service that was previously clunky and challenging for users.
It is difficult to find anyone that doesn’t have the Uber app on their phone, and with Uber providing cheaper rides for the masses in clean and comfortable cars, with immediate feedback, it’s not hard to see why.
All of this from a mobile-first company.
With investment from giants such as Google, the company is set ......[more]
14 April 2015 · by Padraic Woods
The wearables space is quite broad and includes everything from fitness trackers, smartwatches, Augmented Reality glasses and smart jewelery to smart clothes and even implants.
It is all about the connected self and the use of this new technology to do things like monitor your health, play games, improve your physical fitness, save you time, or help you become more organised.
The industry is still lacking a killer feature, platform, or device that can rejuvenate this market. Everyone is looking to the soon-to-be-released Apple Watch to do for wearables what it did for the mobile industry.
Below are some examples of how wearables are being used today.
Wearables and media
Wearables can be used for both content creation and content consumption. Pictures and video can be taken using Google Glass, data is gathered from fitness and health trackers, and news is consumed through notifications and watch apps.
Very few media companies have developed apps for smartwatches, but the soon-to-be-released Apple watch is bound to change this with the Guardian, CNN, and The New York Times having announced ......[more]
06 April 2015 · by Stefan Savva
Remember the weekend newspapers that would arrive with a heavy “flump” on doormats up and down the country? They were always bursting with more sections and great articles than anyone – well, any employed person, anyway – had time to read.
It was all about “bundling” – delivering a printed general news section with a multitude of other more profitable sections – and it was a good strategy for publishers. Then the Internet came along and changed that business model forever.
With the migration from printed media to other digital channels, news publishers learned a hard lesson about the unbundling power of the Internet.
Readers now had a personalised menu of choices. They could be served news content from one online destination, sports from another, and entertainment from yet another. They could create ......[more]
05 April 2015 · by Dirk Barmscheidt
The fourth quarter of 2014 was the first with lower tablet sales since the market debut of the Apple iPad in Q2 2010, with 12% fewer sales and 67 million devices worldwide.
In comparison to the booming smartphone and especially booming phablet market, it was a disaster. Apple tried to work against this downsize with a large advertising campaign, but it couldn’t solve the problem.
The iPad and tablet are, in general, at-home devices. And they are not as good as a smartphone for communication like chatting because of the missing GSM module WhatsApp, which is not running on iPads and only on some smaller Android tablets.
What does this means for media companies and publishers? Did you waste your money and invested in the wrong applications? And should you stop any development of tablet apps at all?
Absolutely not! You did everything right and you have to do more of the same in future!
Why? Here are ......[more]
31 March 2015 · by David Murphy
Okay, so I admit the last bit of the headline might be seen by some as a cop-out. But to make things clear, I’m not a futurologist, whatever one of those is. I have no crystal ball to help me see how the future will pan out.
I do have 20 years observing the digital marketing scene under my belt – since digital marketing started, really – and the fortunate benefit of having interviewed many people much more insightful and knowledgeable about this stuff than myself.
The headline, as far as I can see, is where we are headed.
Let’s be clear: There will always be a place for brands with the budget to spend big on big brand awareness advertising – television spots, billboards around the side of football pitches, all that sort of stuff.
So when you’re next looking for a camera ......[more]
11 March 2015 · by Chuck Blevins
- “Just-in-time” cell users (users who use their mobile phones to get information as it’s needed) “amount to 62% of the entire adult population.” (Pew Research)
- “IDC expects 1.4 billion smartphones to be shipped worldwide in 2015 for a 12.2% year-over-year growth rate.” (IDC Report)
- “After one second, users get impatient and notice they’re waiting for a slow computer to respond. The longer the wait, the more this impatience grows; after about 10 seconds, the average attention span is maxed out. “ (Jakob Nielsen, on time scales in user experience)
- “About 60% of smartphone owners are now routinely using ...
08 March 2015 · by Mark Challinor
The development of real-time location technology such as iBeacons is growing quickly and has important implications for publishers.
Not surprisingly perhaps, Apple was the first to launch with the Apple iBeacon. Soon after, Samsung launched its “proximity” service as the “mobile marketing platform that connects consumers in places via context-aware technology.”
The potential of this technology is fairly limitless, but it’s made mainly for retail sales. That’s important for publishers as many of their advertisers are indeed retailers.
If we are to offer creative, bespoke advertising solutions in the future based on Big Data extrapolation, we need to look at what location technology can offer for us so we can offer ......[more]
04 March 2015 · by Lorna White
Mobile payments and m-commerce saw huge advances in 2014. The introduction of new retail technology and the seamless linking of mobile payments into new devices means there is great promise in advancing the mobile market.
However, recent coverage has shown that consumers aren’t necessarily on the same page as those in the mobile industry, because where money goes, crime and fraud seems to follow.
M-commerce technology and infrastructure is now at a point where consumers (particularly Millennials) would expect a company to have the option to complete a transaction on mobile. Unfortunately, with the development of a new channel, fraud often develops to expose any loopholes.
Mobile Ad news found that the fraud rate for mobile purchases rose 70% in 2014, and is well above the rate of e-commerce. This is due to ......[more]
16 February 2015 · by Stefan Savva
In case you have been living under a giant Blackberry bush for the last eight years, guess what? Mobile has changed the world.
With just over seven billion people on the planet, there will soon be more than four billion smartphones … and counting. This staggering number of units will dwarf the PC population (a mere 1.5 billion) – but it’s not just raw numbers that are important.
Evidence tells us that smartphone owners are glued to their devices during every waking hour, checking the tiny rectangular screens from 100 to 150 times a day. And, as we all navigate the steep tech innovation curve, it will mean more opportunities for use and greater user dependency.
So what does this mean for the business of news publishing and what has changed for ......[more]
10 February 2015 · by David Murphy
We’re living through a brave new world of mobile advertising where inventory is traded on an impression-by-impression basis. Consumers can be targeted with unerring accuracy and precision, and rich media advertisements can engage and entertain audiences with beautiful images and video.
Even those companies that never got around to making a dedicated mobile version of their Web site can now tick that particular box by using responsive – or, better still, adaptive – design on their full Web sites so they will render accurately and pleasingly on whatever device the consumer happens to be using to access them, whether that’s a small-screen smartphone or a PC with a 30-inch monitor.
All of this, you would imagine, is good news for publishers, and for the advertisers looking to reach out to their audiences accessing their content on-the-go on ......[more]