September 2010 edition of Ideas Magazine
September 2010 edition of Ideas Magazine

The September edition of Ideas Magazine is now online and available to INMA members – featuring a cover story about the infomediary strategy for newsmedia companies and 10 revenue-generating case studies.

The magazine can be downloaded by INMA members two ways:

The cover story by smartFOCUS ASTECH President Tom Ratkovich looks at the infomediary strategy for newsmedia companies which works around the traditional newspaper revenue model to develop discrete, targetable audiences – a stepping stone to monetization.

Meanwhile, INMA members contributed case studies this month, including: the Globe and Mail, Schibsted, Commercial Appeal, Expressen, Austin American-Statesman, Wegener Nieuwsmedia, Independent Newspapers South Africa, Democrat and Chronicle, Cape Times, Star-Advertiser, an d the Hamilton Spectator.