Paulo Mira of PHD Mobi accepts the INMA Silver Shovel Award for volunteer service in an emotional address to World Congress delegates.
Paulo Mira, a marketing executive with media companies in Brazil and the United States with a passion for creativity and multi-media, was presented the Silver Shovel Award May 8 in Los Angeles for outstanding volunteer contributions to INMA and career service to the media industry.
The Silver Shovel Award, INMA’s highest individual honour, was presented during the closing dinner of the 82nd annual INMA World Congress at the J.W. Marriott at L.A. Live in Los Angeles.
In accepting the award, Mira compared dealing with the trails of the newspaper industry today with the perseverance of weathering a storm: “You feel like you’re in the middle of a storm, and you can see the sun, but the sun is still there. It’s still there, and I was happy because that’s how many of you must feel.”
Described as a “person of great warmth and personalty” by award presenter Olivier Bonsart of Ouest-France, last year’s award recipient, Mira said he was surprised by the INMA honour. He was repeatedly so overcome by emotion that he had to pause in his remarks.
“I once told someone who won this award that this would be one of my wildest dreams,” he said, ending his speech.
Since 1949, the Silver Shovel Award has rewarded media professionals with distinguished records of service to INMA and demonstrated commitments to excellence in the discipline of marketing.
Mira was cited for his extraordinary work in building INMA in Latin America over the past decade and his advocacy for INMA’s transition to a “newsmedia association.”
A former marketing executive for The Miami Herald, Folha de S.Paulo, Nestlé, The Walt Disney Company, Sony, and MTV, Mira joined INMA in 2002, sharing best practices from the booming newspaper industry in his native country, Brazil, with association audiences worldwide. In the past decade, he presented and moderated at INMA conferences on five continents.
Mira became a member of the INMA Latin America Division Board, eventually becoming the division board’s volunteer president. In that role, Mira led an INMA strategy to serve the needs of members in Brazil and Spanish Latin America that had the effect of quadrupling annual attendance at regional seminars. Today, he continues to guide INMA’s development in Brazil, including a successful annual seminar.
In the 2000s, Mira also served two terms on the INMA International Board of Directors, the association’s governing body. He was influential in the Board decision to change the association’s name in 2008, replacing the word “Newspaper” with “Newsmedia,” arguing that “paper” will only be part of a media company’s portfolio in the next decade.
Mira is president and CEO of PHD Mobi, a digital agency developing mobile strategy and projects for newsmedia companies worldwide.