September 2011 edition of Ideas Magazine
September 2011 edition of Ideas Magazine

TThe October edition of Ideas Magazine is now available for download by INMA members — featuring a cover story by author, professor, digital media leader, editor and journalist Larry Kramer on making the transition from “newspaper” to “news company.”

You may download the magazine in one of two ways:

In the cover story, Kramer argues that it's not just knowing where our business is going, but determining how our existing businesses are going to get from here to there and keep revenues healthy along the way. It's a must-read for INMA members leading their companies' efforts at transformation.

Meanwhile, our case studies this month are very revenue-focused. Featured case studies are from Fairfax Media, Toronto Star, Day Publishing, The Irish Times, News-Leader Media Group, Northcliffe Media, The Northern Echo, Ads 24, and more.