Newspapers and Social Media: From Monologue to Dialogue
Newspapers and Social Media: From Monologue to Dialogue

How publishers address the changing shape of consumer attention through social media optimisation (SMO) is the focus of a new INMA publication released today.

To obtain your copy of the “Newspapers and Social Media: From Monologue to Dialogue” e-publication:

In “Newspapers and Social Media: From Monologue to Dialogue,” you will learn:

  • Why social media engagement gives new life to news and advertising.

  • How to translate your news brand's voice into a voice that is social.

  • How to build social experiences around content.

  • The proper amount of feed automation versus personal curation.

“Newspapers and Social Media: From Monologue to Dialogue” looks at newspapers that are making big and small bets on social media by creating a systematic dialogue with readers and advertisers:

  • Financial Review Group
  • Folha de S. Paulo
  • The Guardian
  • Huffington Post
  • Mediahouse Limburg
  • Metro
  • Press-Enterprise
  • SOL
  • Tribune Company

Instead of positioning social media as a fringe part of a newspaper's engagement strategy, “Newspapers and Social Media: From Monologue to Dialogue” highlights companies that are injecting Facebook, Twitter, and others into the core of what they do:

  • Dialogue with readers.

  • Setting up advertisers with social media.

  • Training staff to create an echo chamber for content.

The new INMA publication is available for free to INMA members and for US$295 for non-members. The publication is aimed at news industry executives charged with audience strategy, marketing, editorial, and advertising.