INMA today released its 10th annual Outlook report looking at the practicalities of transitioning from news-on-paper to multi-media. The report explores trends, planning prisms, and the challenges for newsmedia companies in the year ahead.
“Newsmedia Outlook 2011: Practical Strategies To Make Multi-Media Pay Off For Publishers” looks at 10 key themes that INMA believes will have strategic impact on the news industry.
Among the subjects covered in the report: culture change, strategy assumptions, transformation, paid content, mobile, tablets, integrated advertising sales, news brands, and value creation through linking audience, content, and platform.
The report is based on feedback from newsmedia company executives worldwide, exclusive interviews, association materials, INMA analysis of global data, and more.
Newsmedia Outlook 2011 is written for CEOs, senior commercial and marketing managements, editors, strategists, audience managers, and influencers of the newsmedia industry’s future.