Ed Efchak is presented INMA's Silver Shovel Award by Ross McPherson
Ed Efchak is presented INMA's Silver Shovel Award by Ross McPherson

Yasmin Namini is presented INMA's Silver Shovel Award by Ross McPherson
Yasmin Namini is presented INMA's Silver Shovel Award by Ross McPherson



Two volunteer leaders of INMA were presented Silver Shovel Awards at the association's annual conference in New York for meritorious service:

  • Yasmin Namini, senior vice president of marketing and circulation at The New York Times, was honoured for her tireless efforts on behalf of INMA as a member of the association's Board of Directors.
  • Ed Efchak, the immediate past president of INMA worldwide and the association's North America Division, received the award for his leadership of the association during challenging times.

The awards were presented April 28 at a dinner concluding the 80th Annual INMA World Congress at the Marriott Marquis in New York.

The Silver Shovel Award honours newsmedia professionals with distinguished records of service to INMA and demonstrated commitments to excellence in the discipline of marketing. The award has been INMA's highest individual honour since 1949.

Each year's award recipient is chosen by past Silver Shovel Award recipients based on recommendations from the membership who work and know first-hand the nominee's qualifications.

Namini was lauded for her 26-year career with the New York Times Company and her “tireless” efforts on behalf of INMA. Said Ross McPherson, executive chairman of McPherson Media Group in Australia and last year's Silver Shovel Award recipient: “Beyond the resume is someone formidable, professional, and damned good at what she does. Someone who has seen the world and aims to give back to her industry and her association a small measure of what's been given to her.”

Efchak's three-decade career at North Jersey Media Group, his passionate support of the research community in North America and Europe, and his leadership of INMA as president in 2007-2009 were cited by McPherson as contributing to the award being presented. McPherson noted that Efchak wasn't a CEO with an unlimited budget and “found a home” in INMA — a model for other marketing and research executives in the industry.