The March edition of INMA's Ideas Magazine is now available, featuring a cover story on the Groupon phenomenon and the opportunities for publishers.
Groupon is re-writing the rules for linking engaged consumers with deal-based e-mail marketing to transform the advertising landscape. In this month's cover story, Gordon Borrell goes behind the phenomenon to identify opportunities to grab and pitfalls to avoid for news publishers to compete in this space. Fantastic, quick overview of a fast-moving subject.
Meanwhile, we have impactful peer-written case studies from Lancaster Newspapers, Enterprise Media, Folha de S.Paulo, The Spokesman-Review, The Dallas Morning News, Winnipeg Free Press, Saturday Age, The Irish Times, Financial Review Group, Rajasthan Patrika, and more.
The magazine can be downloaded by INMA members two ways: