INMA would like to invite you to this week’s LinkedIn INMA Chat, based on INMA blogger Barbara Cohen’s presentation, “Top five advertising priorities for 2013 ... and they are not what you think,” at our Innovative Advertising Seminar in Miami next month.

Listen and discuss marketing priorities for this year with Al Fiala and Gary Sharlach of Orlando Sentinel, Gary Kromer of GRK Consulting, Peter Wylie of Tough Mudder LLC, and Dan Barth of Oklahoma Publishing Company.

Will your priority be audience development? Content promotion? SoLoMo? Digital optimisation? B2B communication? A combination of all of the above? Also, what are the main tactics you plan to employ to achieve your goals? And what is your timetable?

The conversation continues through the end of this week, leading up the INMA/NAA Innovative Advertising Seminar in February. All INMA members are eligible to join our page; just ask and we’ll approve you as quickly as we can.

The Advertising Seminar is February 11-12 in Miami, Florida. Please visit for more details on the seminar.