INMA would like to invite you to this week’s LinkedIn INMA Chat, focused on measuring loyalty and lead by Frank Horvath, vice president of circulation and membership at LA Times Media Group. Horvath will be joined by other industry leaders in the discussion as we count down to INMA’s upcoming Audience Summit.

“Every business looks at loyalty differently,” Horvath says. “Is it all about retention? For legacy print subscribers, I believe that should be the major driver. Are we looking to drive brand advocates? This should be our core print subscribers as it goes hand in hand with retention.

“If you have a loyalty programme, what behaviours are you trying to drive? If it’s a digital consumer you are trying to attract, it should be all about engagement with your products and brand. How do you incent behaviour and what ways are you measuring your results?”

All INMA members are eligible to join our page; just ask and we’ll approve you as quickly as we can.

The Audience Summit is October 10-11 at the Bellagio in Las Vegas, Nevada. This is the last week to register for this popular and informative gathering. Click here for registration details.