INMA News Blog

LinkedIn INMA chat: Are paywalls or free access better for ad sales?

23 January 2013

Join in INMA's current discussion with industry experts on how paywalls or free access affect advertising sales.

INMA would like to invite you to this week’s LinkedIn INMA Chat, featuring Nancy Meyer, vice president/advertising, strategy, and targeted media at the Hartford Courant.

Listen and discuss the pros and cons of paywalls and free access on advertising sales, as well as what types of content news media companies should charge for with Meyer and other industry colleagues from Houston Chronicle, CT 1 Media, Worcester Telegram & Gazette, Reshift Media, Orlando Sentinel, and Toronto Star.

The week-long conversation continues through the end of this week, leading up the INMA/NAA Advertising Seminar next month. All INMA members are eligible to join our page; just ask and we’ll approve you as quickly as we can.

The Advertising Seminar is February 11-12 in Miami, Florida. Please visit www.inma.org/miami for more details on the seminar.

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