July edition of Ideas Magazine now available to INMA members

The July 2012 edition of Ideas Magazine is now available for download to INMA members. The magazine features a cover story on Schibsted's strategy by CEO Rolv Erik Ryssdal along with 11 revenue- and audience-expanding case studies.

The July edition of Ideas Magazine is now available to INMA members. Those who seek a model for reinvention and repositioning will want to turn right to the cover story: When the CEO of Schibsted talks, people listen.

To retrieve your Ideas Magazine, you have two options:

• PDF: Click here to download a simple PDF (good for printing).


• Smart Edition: Click here to view a Smart Edition.

In this month’s cover story, CEO Rolv Erik Ryssdal lays out the ambitious and aspirational Schibsted growth story:

• A decade of transition from newspaper company to newsmedia company.


• Shift of digital from 1% of revenue to 35% of revenue.


• Investments in innovation beyond “buzzwords.”


• Paid content strategy.


• Investment in online classifieds.


• Internationalisation of the company.

This is mandatory reading for INMA members seeking a model for reinvention and repositioning.

This month’s issue includes 11 powerful case studies from big media brands:

1. Kleine Zeitung’s shopping center-style classifieds drives new revenue.


2. Atlanta Journal-Constitution sees first circulation gains in seven years with strategic shifts.


3. Singapore’s The New Paper creates “Rock That Tick” campaign to engage readers.


4. The Dallas Morning News publishes 13 e-books, taking advantage of archived content and generating new revenue.


5. Australia’s Daily Telegraph creates campaign for Vivid Sydney based on full-colour transparent wrap.


6. Calgary Herald partners with Canada’s largest outdoor event for Stampede Social Media Hub.


7. Economic Times initiative in India engaged young professionals ages 26 to 32, top CEOs, and 27,000 participants.


8. Sharp Electronics partners with Telegraph Media Group in the UK to get Euro 2012 football fans involved.


9. Gazeta Wyborcza asks readers to submit stories of car memories, bringing in 223,376 users for non-traditional advertiser campaign.


10. Sacramento Bee partners with communities sites, taking a free, educational programme deep into its local community.


11. Diário de Notícias brings back investigative journalism to the point of creating a new business venture.