INMA today released an executive summary of the recent INMA World Congress in Los Angeles, which looked at transformation strategies and new revenue models.
INMA members may download the summaries via two methods:
- PDF: Click here to download curated PDF versions of either summary.
- Web: Click here to read the summaries via the Web site.
This year’s INMA World Congress parlayed old school know-how into best practices for turning digital dimes into growing new revenue models. Drawing from the theme, “New Oxygen, New Growth,” the 350 delegates from 38 countries were challenged to use their audience and marketing strengths to turn over new options for going digital.