INMA has re-launched its core Web site ( to add new value and functionality for its global membership. 

Members are encouraged to log in immediately to maximise the full value of content and community at their fingertips. 

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The year-long project represents a total re-think of how INMA tells the stories of its 7,700-member international membership. INMA shares those stories via member-provided case studies, strategic reports, a world-class peer-to-peer member directory, and rich archives of best practices, conference presentations, videos, and industry headlines. 

The revamped has been more than a year in the making.
The revamped has been more than a year in the making.

The project met three objectives set by its Board of Directors: 

  • Adopt the most modern look of any press association site worldwide. 
  • Be responsive in design so content can be viewed anywhere. 
  • Clearly show the benefits of INMA membership. 

“INMA membership is high value for companies and people, and the new Web site surfaces those benefits in an updated and more manageable way,” said Earl J. Wilkinson, executive director and CEO of INMA. “We are blessed with thousands of contributions from members, and the new site shows off this great work in a very visual, easy-to-access way.” 

INMA is an ideas-sharing membership network focused on crowdsourcing ideas to grow the revenue, audience, and brand of news media companies. The association’s Web site includes over 2,000 blog posts, 3,000 best-practice case studies, 1,500 conference presentations, and dozens of strategic reports — exclusively available to members.

“The creative challenge, like many of the media companies INMA serves, is how do you distill so much content into segmentable and searchable bites,” Wilkinson said. “How do you simplify a complex content ecosystem?” 

In part, the answer with the new is to segment the association’s content and audience into five segments: Advertising, Audience, Content, Leadership, and Research. 

The new Web site was conceived and developed by Drawbackwards, a Phoenix- and San Francisco-based user interface/user experience firm that focuses on creating mobile, app, and brand experiences. INMA has worked with Drawbackwards since 2009.