INMA tonight announced recipients of the prestigious INMA Awards, signifying the news industry’s top marketing campaigns from the past year.

The awards were presented at the conclusion of the 81st Annual INMA World Congress at the Sheraton Hotel & Towers in New York at a dinner attended by more than 200 media executives from around the world.

In total, INMA unveiled 91 first place, second place, and third place recipients of the prestigious INMA Awards across 10 categories and three circulation groups. These award recipients came from 72 newspapers in 21 countries. INMA President Michael Phelps, CEO of the Washington Examiner, presented the awards.

The 76-year-old INMA Awards competition generated 550 entries from 143 market-leading newspapers in 30 countries. Judging was done by an international panel of industry experts involved with media companies, advertising agencies, trade magazines, and more. Judges came from Argentina, Brazil, Australia, Canada, India, Italy, Poland, Russia, Spain, the United States, and the United Kingdom.

The three top campaigns came from:

  • Times of India and Jang Group: Winning the coveted “Best of Show” award was a joint campaign by The Times of India and the Jang Group of Pakistan titled “Aman Ki Asha,” a corporate social responsibility campaign that looked beyond the contentious 60-year-old political border between the two countries to find common ground via a cultural exchange, conflict resolution, and commerce opportunities. The campaign by the Indian and Pakistani publishing powerhouses has been hailed a “game-changer” in India-Pakistan relations.

  • The Gazette, Montreal: Second place in “Best of Show” went to The Gazette in Montreal for its “The” campaign — part of its long-term “Words Matter” campaign that shows its reverence for words. “The” dropped the “Gazette” name from the print masthead and the Web site in a startling attempt to show how The Gazette was such an important part of Montreal. The campaign aimed at older Anglophone Montrealers while demonstrating the newspaper’s relevance to a target audience that consumes media in print and digital formats.

  • FINN: Third place in “Best of Show” went to FINN, the Norway-based online classified advertising portal owned by Schibsted, for its creative marketing campaign that communicates the FINN brand in new ways. FINN invited young couples to move in to “FINNland” for six months and create their everyday life based on products and services they find on FINN. While FINN executives hoped for short-term traffic, their primary long-term aim was to strengthen the brand.

“Competition was particularly fierce for the Best of Show awards this year,” said Earl J. Wilkinson, executive director and CEO of INMA. “Yet these three top campaigns were really breakthrough in impact and creativity. What they all have in common is a determined focus on brand, often a key differentiator in today’s crowded marketplace.”

Only two newspapers won multiple first place awards: The New York Times and the Las Cruces Sun-News, both in the United States.

Judging was based on concept, creativity, copy/graphic design, production, effectiveness, and results. Entries were judged in comparison to other entries.

Award recipients by category are:

Category 1: Print Subscription Sales

Under 75,000

  • First Place: Colorado Springs Gazette, Colorado Springs, Colorado, USA, “Digital Lifestyle Campaign.”

  • Second Place: Standard-Examiner, Ogden, Utah, USA, “Standard-Examiner.”

  • Third Place: Burlington Free Press, Burlington, Vermont, USA, “Sundays Just Got Better.”

75,000-300,000

  • First Place: Politiken, Copenhagen, Denmark, “Politiken Plus Campaign.”

  • Second Place: Gazeta do Povo, Curitiba, Brazil, “World Cup.”

  • Third Place: Daily Press, Newport News, Virginia, USA, “Coupon Madness.”

Over 300,000

  • First Place: The New York Times, New York, USA, “Events Subscription Sales Program.”

  • Second Place: Telegraph Media Group, London, United Kingdom, “Launch of Telegraph Loyalty Programme.”

  • Third Place: The Straits Times and The Sunday Times, Singapore, “The Straits Times ‘Success Series’ Campaign.”

Category 2: Print Single-Copy Sales

Under 75,000

  • First Place: Belfast Telegraph, Belfast, Northern Ireland, “Belfast Telegraph Transfer Test Papers.”

  • Second Place: Diário de Notícias, Lisbon, Portugal, “Photography and Digital Video Course for Diário de Notícias.”

  • Third Place: A Crítica, Manaus, Amazonas, Brazil, “Board Game: From World Cup to World Cup Football Ace.”

75,000-300,000

  • First Place: The Dominion Post, Wellington, New Zealand, “The Great Car Driveaway.”

  • Second Place: The Age, Melbourne, Australia, “Michael Bublé ‘It’s Christmas Time’ CD.”

  • Third Place: Cape Argus, Cape Town, South Africa, “Ebb and Flow: Print.”

Over 300,000

  • First Place: The West Australian, Perth, West Australia, Australia, “Christmas Carol Booklet.”

  • Second Place: Gazeta Wyborcza, Warsaw, Poland, “Culinary Weekly Palce Lizac.”

  • Third Place TIE: The Herald Sun, Melbourne, Victoria, Australia, “The Mini-Cookbook Collection.”

  • Third Place TIE: The Sydney Morning Herald, Sydney, Australia, “The Sydney Morning Herald Tropfest DVD.”

Category 3: Readership/Usage of the Print Newspaper

Under 75,000

  • First Place: Jornal de Londrina, Londrina, Brazil, “Let Your Voice Out.”

  • Second Place: Republican-American, Waterbury, Connecticut, USA, “Newspapers Matter.”

  • Third Place: Waterloo Region Record, Kitchener, Ontario, Canada, “HERE is the Story Campaign.”

75,000-300,000

  • First Place: Expressen, Stockholm, Sweden, “The Expressen Valstuga.”

  • Second Place: The Hamilton Spectator, Hamilton, Ontario, Canada, “Code Red.”

  • Third Place: Mid Day, Mumbai, India, “Meter Down.”

Over 300,000

  • First Place: Welt Kompakt, Berlin, Germany, “Are We Ready?”

  • Second Place: Dainik Jagran, New Delhi, India, “Jan Jagran — A Campaign for Judicial Reforms.”

  • Third Place: The Globe and Mail, Toronto, Canada, “Canada — Our Time to Lead.”

Category 4: Digital Audience Usage and Engagement

Under 75,000

  • First Place: WirtschaftsBlatt, Vienna, Austria, “Weiter Blättern — WirtschaftsBlatt Goes iPad.”

  • Second Place: A Crítica, Manaus, Amazonas, Brazil, “Parintins Web Site.”

  • Third Place: A Crítica, Manaus, Amazonas, Brazil, “Acritica.com Launching.”

75,000-300,000

  • First Place: The Financial Review, Sydney, Australia, “Join the Dots.”

  • Second Place: Democrat and Chronicle, Rochester, New York, USA, “Gannett-Yahoo! Partnership.”

  • Third Place: Brabants Dagblad, Best, The Netherlands, “Subscribers’ Day Efteling.”

Over 300,000

  • First Place: The Arizona Republic, Phoenix, USA, “aczentral.com Things To Do.”

  • Second Place: The Denver Post, Denver, USA, “Denver Post Perks.”

  • Third Place: The Globe and Mail, Toronto, Canada, “Canada — Our Time to Lead.”

Category 5: Advertising Sales and Retention

Under 75,000

  • First Place: Bangor Daily News, Bangor, Maine, USA, “State of Our Health.”

  • Second Place: Daily News, Durban, South Africa, “Independent Newspapers KZN — Daily News Ad Impact Ad Sales.”

  • Third Place: Tallahassee Democrat, Tallahassee, Florida, USA, “Moms Like Me Kickoff Package.”

75,000-300,000

  • First Place: The Cincinnati Enquirer, Cincinnati, Ohio, USA, “CincinnatiUSA.com Tourism Website.”

  • Second Place: The New Zealand Herald, Auckland, New Zealand, “Vendor Funded Advertising Seminars.”

  • Third Place: The Indianapolis Star, Indianapolis, Indiana, USA, “Star Media Rebranding/Strategic Marketing Plan.”

Over 300,000

  • First Place: The New York Times, New York, USA, “‘Numbers’ Trade Advertising Campaign.”

  • Second Place: Herald Sun, Melbourne, Australia, “Valentine’s Day 2010 Book of Love.”

  • Third Place: The Sydney Morning Herald, Sydney, Australia, “The Sydney Morning Herald 3D Newspaper Initiative.”

Category 6: Marketing Solutions for Advertising Clients

Under 75,000

  • First Place: Springfield News-Leader, Springfield, Missouri, USA, “Diabetes Awareness Campaign.”

  • Second Place: Diario Hoy, Quito, Ecuador, “Buildable Capsule Fénix 2.”

  • Third Place: Argus Leader Media, Sioux Falls, South Dakota, USA, “Thrill of the Grill.”

75,000-300,000

  • First Place: i next, Kanpur, India, “Bikeathon 10.”

  • Second Place: South China Morning Post, Hong Kong, “Redefining Cool.”

  • Third Place: The Seattle Times, Seattle, Washington, USA, “100 Years of Swedish, A Special Online Advertising Section.”

Over 300,000

  • First Place: The Straits Times, Lianhe Zaobao, My Paper, Female, Nuyou & Her World, Singapore, “Fashion Season @ Orchard 2010.”

  • Second Place: The West Australian, Perth, Australia, “Free Bet Wins the Cup.”

  • Third Place: Nzherald.co.nz, Auckland, New Zealand, “nzherald.co.nz and Nokia — Play.”

Category 7: Brand Awareness Across Platforms

Under 75,000

  • First Place: Business Day, Johannesburg, South Africa, “Keep Up.”

  • Second Place: Antelope Valley Press, Palmdale, California, USA, “New e-Edition from the Antelope Valley Press.”

  • Third Place: Jornal de Londrina, Londrina, Brazil, “Opinion Campaign.”

75,000-300,000

  • First Place: The Gazette, Montréal, Québec, Canada, “The.”

  • Second Place: i next, Kanpur, India, “Fresh n Crazy.”

  • Third Place: i next, Kanpur, India, “Bikeathon 10.”

Over 300,000

  • First Place: The Times of India and Jang Group, New Delhi, India, “Aman Ki Asha.”

  • Second Place: The Globe and Mail, Toronto, Canada, “Canada — Our Time to Lead.”

  • Third Place: Dagens Nyheter, Stockholm, Sweden, “DN-School.”

Category 8: New Brand/Product/Audience Development

Under 75,000

  • First Place: Las Cruces Sun News, Las Cruces, New Mexico, USA, “Here For You Branding Campaign.”

  • Second Place: Jornal de Londrina, Londrina, Brazil, “New Project.”

  • Third Place: Vanguardia, Saltillo, Coahuila, Mexico, “Vender es más facil de lo que crees.”

75,000-300,000

  • First Place: South China Morning Post, Hong Kong, “Today, Tomorrow.”

  • Second Place: Mint, Mumbai, India, “Mint Money Launch.”

  • Third Place: The Times, Johannesburg, South Africa, “The Times — Everything You Need.”

Over 300,000

  • First Place: Dagens Nyheter, Stockholm, Sweden, “DN-School.”

  • Second Place: Dagens Nyheter, Stockholm, Sweden, “DN-World.”

  • Third Place: Wall Street Journal, New York, USA, “WSJ Opinion Journal.”

Category 9: Public Relations and Community Service

Under 75,000

  • First Place: Irish Examiner, Cork, Ireland, “Let’s Talk Eating Disorders.”

  • Second Place: Irish Examiner, Cork, Ireland, “Let’s Talk Infertility.”

  • Third Place: Irish Examiner, Cork, Ireland, “Let’s Talk Smoking.”

75,000-300,000

  • First Place: Edmonton Journal, Edmonton, Alberta, Canada, “Grey Cup 2010.”

  • Second Place: The Star, Christchurch, New Zealand, “Earthquake.”

  • Third Place: The News-Press Media Group, Fort Meyers, Florida, USA, “Our Beaches Are Pristine.”

Over 300,000

  • First Place: USA Today, McLean, Virgina, USA, “Twitter #AmericaWants Campaign.”

  • Second Place: Gazeta Wyborcza, Warsaw, Poland, “Run, Poland, Run.”

  • Third Place: Dagens Nyheter, Stockholm, Sweden, “DN-School.”

Category 10: Marketing Campaign With the Best Results

Under 75,000

  • First Place: Las Cruces Sun News, Las Cruces, New Mexico, USA, “Here For You Branding Campaign.”

  • Second Place: A Crítica, Manaus, Amazonas, Brazil, “Awarded Commission.”

  • Third Place: Correio, Salvador, Bahia, Brazil, “Price Reduction.”

75,000-300,000

  • First Place: Gazeta do Povo, Curitiba, Paraná, Brazil, “Gazette of the People.”

  • Second Place: Edmonton Journal, Edmonton, Alberta, Canada, “Taste Alberta.”

  • Third Place: Mid Day, Mumbai, India, “Meter Down.”

Over 300,000

  • First Place: FINN, Oslo, Norway, “FINNland.”

  • Second Place: The Globe and Mail, Toronto, Canada, “Canada — Our Time to Lead.”

  • Third Place: The Straits Times, Lianhe Zaobao, My Paper, Her World, Female & Nuyou, Singapore, “Fashion Season @ Orchard 2010.”
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