How and why to bundle print, Web, tablet, and smartphone subscriptions for newsmedia companies is the focus of a groundbreaking new INMA report released today titled “Pricing and Packaging the Bundled News Subscription.”
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- If you are an INMA member: This is free to you as part of your INMA membership. Click here to download the publication now.
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This new INMA report looks at 19 newsmedia companies that have priced and packaged bundled subscriptions and breaks down:
- The cross-platform packages for each company: one brand, one bundle, many platforms.
- How to bolster print home delivery with digital packages.
- The wide variety of emerging bundled pricing schemes.
- Early results and metrics of bundled subscription efforts.
- Whether pricing encourages cohesive product packages or differentiating value packages across platforms.
“Pricing and Packaging the Bundled News Subscription” marks the media industry's first look at how news companies have borrowed heavily from music and television industries to implement cross-platform “brand subscription” concepts.
Companies profiled in the report include Aftenposten, Atlanta Journal-Constitution, The Atlantic, Axel Springer, Dallas Morning News, The Day, Financial Times, Helsingin Sanomat, New York Times, NRC Handelsblad, The Oklahoman, Straits Times, Telegraph Media Group, The Times, and more.