JJim Lippelgoes, founder and inaugural president of INMA's Pacific Division 30 years ago, died recently in Geelong, Australia. The former advertising manager was 85.

Lippelgoes spent 41 years with the Geelong Advertiser from 1949 to 1990. He was appointed the newspaper's advertising manager in 1973.

When the newspaper's food advertising was threatened during the 1970s, Lippelgoes was sent to the United States to see how daily newspapers there coped with such competition and a new lifestyle section was the result.

While in the United States, Lippelgoes was impressed by work of INMA when he attended one of the association's conferences.

Returning to Australia, he founded and became inaugural president of the Pacific Division of INMA, which has proved beneficial to newspapers in Australia, New Zealand, Hong Kong and Singapore.

At an INMA conference in Toronto, Lippelgoes was awarded a plaque honouring his work in founding the division.

After his retirement in 1990, he became fascinating with exploring his German ancestry and traveled to Europe and the United States to do so.

Lippelgoes is survived by three daughters and their families.