INMA today released two executive summaries of the recent ad:tech New York conference and the Direct Marketing Association Conference in San Francisco. The executive summaries were written by INMA correspondents exclusively for members:

  • ad:tech New York: Presentations focused on social media, mobile, viral, cross-channel, application-based and geo-location marketing. The emerging theme from the conference: the consumer is king and must be engaged in meaningful digital dialogue.

  • Direct Marketing Association Conference: The latest developments in social mobile and engagement marketing that have transformed all marketing into "direct marketing" were the keys to the DMA conference.

As a service to members, INMA produces executive summaries of media industry conferences that we believe are of vital interest to the professional development of newsmedia executives. All conference summaries may be found by clicking here.