INMA will launch four one-day interactive European seminars this year designed to bolster competencies among media executives in advertising, marketing, newsroom innovation, and digital.
Dubbed “Ideas Days,” each seminar will include 20+ real-world case studies from European media companies. Each presentation will be in “Brainsnack” format: seven minutes, rapid-fire, get-to-the-point style designed for immediate application at companies.
The four Ideas Days are:
April 24, 2015: INMA Ideas Day on Advertising, Radisson Blu at Charles de Gaulle Airport, Paris.
Key topics: Boosting mobile advertising sales, programmatic trading, creative print executions, sales team organisation, synergies between print and digital, native advertising, content marketing.
May 22, 2015: INMA Ideas Day on Marketing, Van der Valk Hotel at Brussels Airport, Brussels.
Key topics: Brand awareness campaigns, ideas to encourage readership and engagement, subscription sales, public relations campaigns, social media, loyalty campaigns, cross-platform marketing, marketing apps.
June 12, 2015: INMA Ideas Day on Editorial and Newsroom Innovations , Sanoma House, Helsinki.
Key topics: New magazines and sections, new Web sites and tools, social media strategies, digital video, measurement and use of online data, workflow organisation, data journalism and visualisation, new tools to measure effectiveness, tour of newsrooms at Ilta-Sanoma and Helsingin Sanomat.
November 20, 2015: INMA Ideas Day on Digital Innovation, Microsoft, Berlin (in cooperation with BDZV).
Key topics: New mobile apps, new digital tools like Krux and Zuora, social media strategies, digital video, measurement and use of online data, how start-ups keep innovating, Big Data practicalities.
Each Ideas Day is a time-friendly, fly-in/fly-out training concept that covers a lot of material in a short period of time. Each Ideas Day is designed for specific employees within media companies.
“INMA’s biggest contribution to the transforming news media industry is being the foremost ideas network for publishers in the world,” said Harold Grönke, volunteer president of the INMA European Division and CEO of Verlag Dierichs in Germany. “The four Ideas Days in Europe will bring forward more than 80 practical case studies that media companies can use immediately. They embody the motto of INMA best: ‘Sharing ideas, inspiring change.’”