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INMA Awards 2013 first place recipients announced, rewarding excellence in media marketing

30 April 2013

India’s Hindustan Times takes top honour in INMA Awards 2013 competition, Brazil’s Diário do Pará accepts 5 first places in global contest for best ways to encourage engagement, audience and revenue growth, and brand-building.

First place recipients in the INMA Awards 2013 competition, signifying the world’s best marketing campaigns produced by media companies, were announced tonight in New York.

The awards were presented by incoming INMA President Yasmin Namini, senior vice president/chief consumer officer of The New York Times, at the conclusion of the 83rd Annual INMA World Congress. More than 300 media executives from around the world were on hand at the awards dinner held at the Marriott Marquis in Times Square.

The prestigious “Best in Show” award, signifying the top campaign in the INMA Awards 2013 competition, went to the Hindustan Times in India for “You Read, They Learn,” a community service campaign that helped provide underprivileged children with an education.

The campaign drove salience for the initiative among readers and non-readers, built on the Hindustan Times brand, and was differentiating and impactful. Judges lauded the campaign for its powerful message and strong imagery.

“I accept this award on behalf of the 10,000 kids that were moved from the street to school in the last one year,” said Shantanu Bhanja, vice president and head of business, upon accepting the award for his company. Bhanja also accepted the award on behalf of more than 7 million readers that the company reaches.

In their comments about the campaign, judges said “a powerful message and strong images combine to produce benefits both for the paper and the citizens of Dehli. Compelling and engaging!”

On the effort, Bhanja said, “For the last 90 years, we’ve tried to stay true to the spirit, and we’ve fought endlessly for the right to education — the right to basic education.”

Verdens Gang (VG) in Norway captured second place for the campaign “Relaunch VG Helg,” an advertising sales and retention campaign.

Third place went to El Espectador in Colombia for its campaign “Bibo, a Commitment For a Better Life,” also a public relations and community service campaign.

Four companies won multiple first-place awards: Brazil’s Diário do Pará won five awards, while Colombia’s El Espectador and Hong Kong’s South China Morning Morning Post won three awards each. Norway’s VG and the United States’ Springfield News Leader won two awards each. 
  
The 78-year-old INMA Awards competition garnered more than 500 entries from nearly 150 market-leading news media companies in 30 countries.

“What we saw in this year’s winning entries were multi-media news brands using many platforms to convey messages of vitality,” said Earl J. Wilkinson, executive director and CEO of INMA. “Communicating the benefits and values of a news brand stretched across a print newspaper, a Web site, tablet apps, and mobile site is tricky business. And these winning campaigns pulled it off.”

The competition was judged by a global panel of 21 executives in the media and advertising communities from 14 countries: Belgium, Canada, Chile, Denmark, Germany, India, Pakistan, Peru, Sweden, Switzerland, United Arab Emirates, United Kingdom, and United States. Judging was based on concept, creativity, copy, design, production, effectiveness, and results.

Category 1: Marketing Campaign with the Best Results

Under 75,000

  • First Place: Diário do Pará, Belém, Brazil, “Professions Guide.”

  • Second Place: Correio, Salvador, Brazil, “Campaign CD.”

  • Third Place: Diário do Pará, Belém, Brazil, “Chef's Recipes.”

75,000-300,000

  • First Place: South China Morning Post, Hong Kong, China, “LuxeWatches App.”

  • Second Place: South China Morning Post, Hong Kong, China, “SCMP - Re:born.”

  • Third Place: i, London, United Kingdom, “i newspaper.”

Over 300,000

  • First Place: Vechernaya Moskva, Moscow, Russia, “Re-Launching and Re-Branding the Newspaper.”

  • Second Place: Metro International, Stockholm, Sweden, “Metro Photo Challenge 2012.”

  • Third Place: The New Zealand Herald, Auckland, New Zealand, “The New Look Weekday New Zealand Herald.”

  • Fourth Place: Fairfax Media, Pyrmont, Australia, “Sun-Herald Relaunch.”

Category 2: Brand Awareness Across Platforms

Under 75,000

  • First Place: Diário do Pará, Belém, Brazil, “Diário do Pará - 30 Years.”

  • Second Place: Gazeta do Povo, Curitiba, Brazil, “Repense.”

  • Third Place: WirtschaftsBlatt, Vienna, Austria, “WirtschaftsBlatt — Facts & Figures.” 

75,000-300,000

  • First Place: The Vancouver Sun, Vancouver, British Columbia, Canada, “The Vancouver Sun 100th Birthday Campaign.”

  • Second Place: The Washington Times, Washington, D.C., USA, “The Official Newspaper of 2012.”

  • Third Place: Independent Newspapers/The Cape Argus, Cape Town, South Africa, “Cape Argus Compact Re-Launch.”

Over 300,000

  • First Place: Die Welt, Berlin, Germany, “Die Welt: Prevailing its Multi-Platform Profile.”

  • Second Place: Bild, Berlin, Germany, “Bild Confessor Campaign.”

  • Third Place: The Globe and Mail, Toronto, Canada, “Our Time To Lead - Series.”

Category 3: New Brand/Product/Audience Development

Under 75,000

  • First Place: Diário do Pará, Belém, Brazil, “Iron Age in Pará: The Beauty and Importance of the Use of Iron in the History of Belém.”

  • Second Place: Diário do Pará, Belém, Brazil, “Diariopedia Olimpic.”

  • Third Place: The Desert Sun, Palm Springs, California, USA, “Digital Natives — Born to be Wired.”

75,000-300,000

  • First Place: South China Morning Post, Hong Kong, China, “SCMP - Re:born.”

  • Second Place: Schweizer LandLiebe, Zürich, Switzerland, “Successful Launch of Schweizer LandLiebe.”

  • Third Place: The Gazette, Montreal, Québec, Canada, “The Gazette — WIG/OIG Stunt.”

Over 300,000

  • First Place: Politiken, Copenhagen, Denmark, “New Section SPIS & BO.”

  • Second Place: Irish Times, Dublin, Ireland, “The Best Place to Live.”

  • Third Place: The West Australian, Perth, Australia, “newhomesguide.com.”

Category 4: Advertising Sales and Retention

Under 75,000

  • First Place: Springfield News-Leader, Springfield, Missouri, USA, “Not Bad. For Just a Local Newspaper.”

  • Second Place: Antelope Valley Press, Palmdale, California, USA, “Marketing Made Easy.”

75,000-300,000

  • First Place: El Espectador, Bogotá, Colombia, “Bibo, a Commitment For a Better Life.”

  • Second Place: i next, Kanpur, India, “Retail Master.”

  • Third Place: Democrat and Chronicle, Rochester, New York, USA, “Digital Marketing Services.”

Over 300,000

  • First Place: Verdens Gang (VG), Oslo, Norway, “Relaunch VG Helg.”

  • Second Place: Toronto Star, Toronto, Canada, “Off the Clock.”

  • Third Place: The Newspaper Works, Sydney, Australia, “Local Newspapers: Part of the Community DNA.”

Category 5: Marketing Solutions for Advertising Clients

Under 75,000

  • First Place: Springfield News-Leader, Springfield, Missouri, USA, “Pink for Life.”

  • Second Place: Pensacola News Journal, Pensacola, Florida, USA, “Pensacola Promotion.”

  • Third Place: Diário do Pará, Belém, Brazil, “The Strength of Our Land and Our People.”

75,000-300,000

  • First Place: El Espectador, Bogotá, Colombia, “Bibo, a Commitment for a Better Life.”

  • Second Place: Honolulu Star-Advertiser, Honolulu, Hawaii, USA, “Open House Guide (Classifieds).”

  • Third Place:  Het Nieuwsblad, Groot-Bijgaarden, Belgium, “Fidea Case.”

Over 300,000

  • First Place: The West Australian, Perth, Australia, “Point & Pay.”

  • Second Place: The Denver Post, Denver, Colorado, USA, “U.S. Pro Cycling Challenge Social Media Viral.”

  • Third Place: The New York Times, New York, USA, “Blackberry 10 DealBook Sponsorship.”

Category 6: Digital Audience Usage and Engagement

Under 75,000

  • First Place: Gazeta do Povo, Curitiba, Brazil, “A Melhor Notícia.”

  • Second Place: Mid Day, Mumbai, India, “Mid Day Digital.”

  • Third Place: The Herald-Times, Bloomington, Indiana, USA, “HTlivepage.”

75,000-300,000

  • First Place: Brisbanetimes.com.au, Brisbane, Queensland, Australia, “Brisbanetimes.com.au WiFi Train Campaign.”

  • Second Place: The Gazette, Montreal, Québec, Canada, “The Gazette - Frenglish.”

  • Third Place: Expressen, Stockholm, Sweden, “Expressen Bar & Politics.”

Over 300,000

  • First Place: The Hindu, Chennai, India, “Undumb India.”

  • Second Place: Verdens Gang (VG), Oslo, Norway, “The Christmas Central.”

  • Third Place: The Globe and Mail, Toronto, Canada, “Our Time To Lead — Re: Education.”

Category 7: Readership/Usage of the Print Publication

Under 75,000

  • First Place: Diário do Pará, Belém, Brazil, “D Weekly Magazine — Launch.”

  • Second Place: Business Daily, Nairobi, Kenya, “‘The Next Big Thing’ Idea Competition by the Business Daily.”

  • Third Place: Coloradoan, Fort Collins, Colorado, USA, “Personalities.”

75,000-300,000

  • First Place: The Columbus Dispatch, Columbus, Ohio, USA, “The New-Format Columbus Dispatch.”

  • Second Place: Independent Newspapers, The Cape Argus, “Cape Argus Brand Campaign Phase 2.”

  • Third Place: Cape Times, Independent Newspapers, Cape Town, South Africa, “Marikana.”

Over 300,000

  • First Place: Newspaperswork, Brussels, Belgium, “6 Things You Can Miss While Reading a Newspaper.”

  • Second Place: Dainik Jagran, New Delhi, India, “How Much More Time Does Jharkhand Need: Awakening a State.”

  • Third Place: Sunday Times, Johannesburg, South Africa, “Sunday Times Girls Gone Wild Campaign.”

Category 8: Print and Digital Subscription Sales

Under 75,000

  • First Place: Townsville Bulletin, Townsville, Queensland, Australia, “Townsville Bulletin Flat Wrap.”

75,000-300,000

  • First Place: South China Morning Post, Hong Kong, China, “SCMP — Re:born.”

  • Second Place: The Hamilton Spectator, Hamilton, Ontario, Canada, “New York Times.”

  • Third Place: S-R Media/The Spokesman-Review, Spokane, Washington, USA, “Connect Package.”

Over 300,000

  • First Place: The Australian, Sydney, Australia, “The Australian — Intro Offers Subscription Strategy.”

  • Second Place: The Irish Times, Dublin, Ireland, “The Irish Times Home Delivery Service.”

  • Third Place: Toronto Star, Toronto, Canada, “Star Dispatches.”

Category 9: Print Single-Copy Sales

Under 75,000

  • First Place: Diário do Pará, Belém, Brazil, “Dr. Answers.”

  • Second Place: Diário do Pará, Belém, Brazil, “Chef’s Recipes.”

  • Third Place: Diário do Pará, Belém, Brazil, “Iron Age in Pará: The Beauty and Importance of the Use of Iron in the History of Belém.”

75,000-300,000

  • First Place: i newspaper, London, United Kingdom, “i newspaper.”

  • Second Place: Ekstra Bladet, Copenhagen, Denmark,“Ekstra Bladet Guldfeber.”

  • Third Place: Independent Newspapers, The Cape Argus, “Cape Argus Brand Campaign Phase 1.”

Over 300,000

  • First Place: Verdens Gang (VG), Oslo, Norway, “Relaunch VG Helg.”

  • Second Place: The Sydney Morning Herald and The Sun-Herald, Sydney, Australia, “Win a Hamilton Island Holiday a day.”

  • Third Place: Detroit Media Partnership, Detroit, Michigan, USA, “Detroit Tigers 2012 Partnership.”

Category 10: Public Relations and Community Service

Under 75,000

  • First Place: East Anglian Daily Times and Ipswich Star, Suffolk and Ipswich, United Kingdom, “Maths Challenge.”

  • Second Place: Tallahassee Democrat, Tallahassee, Florida, USA, “Go Pink! Tallahassee.”

  • Third Place: Diário do Pará, Belém, Brazil, “The Strength of Our Land and Our People.”

75,000-300,000

  • First Place: El Espectador, Bogotá, Colombia, “Bibo, a Commitment for a Better Life.”

  • Second Place: Standard Group Limited, Nairobi, Kenya, “The Stand Campaign.”

  • Third Place: The Age, Melbourne, Australia, “The Age Run Melbourne.”

Over 300,000

  • First Place: Hindustan Times, New Delhi, India, “You Read, They Learn.”

  • Second Place: Times of India, India, “Social Impact Awards.”

  • Third Place: Times of India, Chennai, India, “Bring Back Auto Meters.”

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