India’s Hindustan Times takes top honour in INMA Awards 2013 competition, Brazil’s Diário do Pará accepts 5 first places in global contest for best ways to encourage engagement, audience and revenue growth, and brand-building.
First place recipients in the INMA Awards 2013 competition, signifying the world’s best marketing campaigns produced by media companies, were announced tonight in New York.
The awards were presented by incoming INMA President Yasmin Namini, senior vice president/chief consumer officer of The New York Times, at the conclusion of the 83rd Annual INMA World Congress. More than 300 media executives from around the world were on hand at the awards dinner held at the Marriott Marquis in Times Square.
The prestigious “Best in Show” award, signifying the top campaign in the INMA Awards 2013 competition, went to the Hindustan Times in India for “You Read, They Learn,” a community service campaign that helped provide underprivileged children with an education.
The campaign drove salience for the initiative among readers and non-readers, built on the Hindustan Times brand, and was differentiating and impactful. Judges lauded the campaign for its powerful message and strong imagery.
“I accept this award on behalf of the 10,000 kids that were moved from the street to school in the last one year,” said Shantanu Bhanja, vice president and head of business, upon accepting the award for his company. Bhanja also accepted the award on behalf of more than 7 million readers that the company reaches.
In their comments about the campaign, judges said “a powerful message and strong images combine to produce benefits both for the paper and the citizens of Dehli. Compelling and engaging!”
On the effort, Bhanja said, “For the last 90 years, we’ve tried to stay true to the spirit, and we’ve fought endlessly for the right to education — the right to basic education.”
Verdens Gang (VG) in Norway captured second place for the campaign “Relaunch VG Helg,” an advertising sales and retention campaign.
Third place went to El Espectador in Colombia for its campaign “Bibo, a Commitment For a Better Life,” also a public relations and community service campaign.
The 78-year-old INMA Awards competition garnered more than 500 entries from nearly 150 market-leading news media companies in 30 countries.
“What we saw in this year’s winning entries were multi-media news brands using many platforms to convey messages of vitality,” said Earl J. Wilkinson, executive director and CEO of INMA. “Communicating the benefits and values of a news brand stretched across a print newspaper, a Web site, tablet apps, and mobile site is tricky business. And these winning campaigns pulled it off.”
The competition was judged by a global panel of 21 executives in the media and advertising communities from 14 countries: Belgium, Canada, Chile, Denmark, Germany, India, Pakistan, Peru, Sweden, Switzerland, United Arab Emirates, United Kingdom, and United States. Judging was based on concept, creativity, copy, design, production, effectiveness, and results.
Category 1: Marketing Campaign with the Best Results
First Place: Diário do Pará, Belém, Brazil, “Professions Guide.”
Second Place: Correio, Salvador, Brazil, “Campaign CD.”
Third Place: Diário do Pará, Belém, Brazil, “Chef's Recipes.”
First Place: South China Morning Post, Hong Kong, China, “LuxeWatches App.”
Second Place: South China Morning Post, Hong Kong, China, “SCMP - Re:born.”
Third Place: i, London, United Kingdom, “i newspaper.”
First Place: Vechernaya Moskva, Moscow, Russia, “Re-Launching and Re-Branding the Newspaper.”
Second Place: Metro International, Stockholm, Sweden, “Metro Photo Challenge 2012.”
Third Place: The New Zealand Herald, Auckland, New Zealand, “The New Look Weekday New Zealand Herald.”