September 2011 edition of Ideas Magazine
September 2011 edition of Ideas Magazine

The September edition of INMA’s Ideas Magazine is now available to members, featuring a cover story that highlights the dramatic shift by Ringier Switzerland from a traditional publisher to a diversified media company.

The magazine can be downloaded by INMA members two ways:

This month’s cover article is written by Ringier Switzerland CEO Marc Walder, who explains how the company created its diversification strategy in response to changes in the media consumer market, the advertising market, and technology.  It’s a textbook lesson in transformation.

The issue also includes thought-provoking profiles and case studies  from a wide range of newspapers, such as The Globe and Mail, Gazeta Wyborcza, Denver Post, South China Morning Post, I next, Financial Review, Herald Sun, The News-Press Group and Independent Newspapers Kwazulul-Natal.