June 2011 edition of Ideas Magazine
June 2011 edition of Ideas Magazine

The June edition of INMA's Ideas Magazine is now available to members, featuring a cover story examining the value of local customers, and how publishers should fight back against niche sites that are targeting them.

The magazine is free to INMA members, and can be downloaded in two ways:

The cover story is written by E.W. Scripps Company executive Linda Sease, who says the news industry is becoming more about the “who” and less about the “how many.” She outlines several "therapeutic truths" designed to help the newsmedia industry understand the importance of local online audiences and market share.

Featured case stories also come from an impressive array of publications, including the Winnipeg Free Press, Belfast Telegraph, Welt Kompakt, the Colorado Springs Gazette, and also a look at the award-winning Times of India/Jang Group campaign, Aman Ki Asha.