January 2011 edition of Ideas Magazine
January 2011 edition of Ideas Magazine

The August edition of INMA’s Ideas Magazine is now available to members, featuring a cover story that spotlights the newsmedia industry trends of globalisation, digitisation and demographic shifts, and suggests ways that executives can stay in front of the curve.

The magazine can be downloaded by INMA members two ways:

The cover story is written by Rishad Tobaccowala, chief strategy and innovation officer at VivaKi. He says the future for newsmedia companies is bright, but only for those institutions and people who reinvent. Tobaccowala shares 10 thought-provoking strategies for dealing with the forces of change.

The issue also includes valuable case studies and articles from a wide variety of newspapers, such as the London Evening Standard, the West Australian, Mid Day, USA Today, Politiken, the Republican-American, and Jornal de Londrina. Topics range from reader engagement through innovative loyalty programmes and social media, to editorial campaigns and their impact on communities.