April 2011 edition of Ideas Magazine
April 2011 edition of Ideas Magazine

The April edition of INMA's Ideas Magazine is now available to members, featuring a cover story looking at the strategic choices publishers face as digital re-wires business models.

The magazine can be downloaded by INMA members two ways:

The cover story is written by consultant Jim Chisholm, who advises market-leading newspapers worldwide. He concludes that the long-term health of news companies depends on audience loyalty, non-advertising marketing solutions, and the changing dynamics of where media revenues lie. This means non-daily publishing, new revenue streams, and paid content.

Meanwhile, featured case stories come from the Toronto Star, Tribune Company, Mediahouse Limburg, The Washington Post, Göteborgs-Posten, Sakshi, the Austin American-Statesman, and the Daily Telegraph/Sunday Telegraph in Australia.