From left, Times of India CEO Ravi Dhariwal, INMA President Michael Phelps, and Times of India Executive President Bhaskar Das celebrate Bennett, Coleman & Company Ltd.'s achievements
From left, Times of India CEO Ravi Dhariwal, INMA President Michael Phelps, and Times of India Executive President Bhaskar Das celebrate Bennett, Coleman & Company Ltd.'s achievements

Winners in INMA Awards 2010 competition were announced at a gala dinner in New York April 28, representing the world's best newspaper marketing campaigns from the past year.

The awards were presented before more than 200 media executives from around the world gathered for the 80th Annual INMA World Congress' closing awards dinner at the Marriott Marquis Hotel in New York. INMA unveiled 91 first place, second place, and third place recipients of the coveted INMA Award. The association's president, Michael Phelps, presented the awards.

The 75-year-old INMA Awards 2010 competition generated 533 entries from 137 newspapers in 28 countries. Judging was conducted via the internet by 23 judges worldwide. Judges included executives from media companies, product manufacturers, and consulting firms worldwide. Judges selected award recipients in 10 categories in three circulation groups: under 75,000, 75,000-300,000, and over 300,000.

For the first time, the Top 2 winners in the INMA Awards competition came from the same company: Bennett, Coleman & Company Ltd. of India.

Winning the coveted “Best of Show” award was The Economic Times in New Delhi, India, for its marketing campaign titled “The Power of Ideas.” The multi-media entry engaged and strengthened relationships with young readers, especially when interest in business newspapers has been declining. “The Power of Ideas” unleashed a mass movement in corporate India. It exceeded quantitative targets by a large margin and received an overwhelmingly positive approval from all stakeholders. This was especially true with the much sought-after younger readers. Judges said: “The Power of Ideas graphically illustrated the power of newspapers to engage and, more important, to effect change in society.”

Second-place for “Best of Show” went to The Times of India in New Delhi, India, for a brand awareness campaign titled “Lead India 2009.” The campaign launched a concerted programme aimed at making the best of their general elections, towards the goal of overhauling the quality of their political leadership. Titled “Lead India 2009,” the programme was a platform for harnessing the yearning for political reform that has gripped the India.

Third-place for “Best of Show” was presented to Dagens Nyheter for its public relations and community service campaign titled “DN Goes Live.” The marketing campaign created a meeting place between the readers and Dagens Nyheter in real life. The solution: create a fourth channel after print, web, and mobile - DNlive.

The Economic Times' win of “Best of Show” puts the Indian newspaper among elite company. Recent recipients of this honour include The Gazette in Montreal, The Times of India, Kleine Zeitung in Austria, Het Nieuwsblad in Belgium, Frankfurter Allgemeine Zeitung in Germany, The New York Times in the United States, Dagens Nyheter in Sweden, Berliner Zeitung in Germany, Cape Times in South Africa, The Australian in Australia, and The New Zealand Herald.

Three newspapers won two awards each: El Espectador, Colombia; The Herald-Times, USA; and The New York Times, USA.

Judging was based on concept, creativity, copy/graphic design, production, and overall effectiveness, as well as results. Entries were judged in comparison to other entries.

“Impact campaigns, high awareness, and clear return-on-investment were the hallmarks of this year's award-winners,” said Earl J. Wilkinson, executive director and CEO of INMA. “Marketing geared toward growing audience, advertising, and brand across platforms clearly stood out among this year's award-winning entries.”

Award Recipients

Award recipients by category are:

Category 1: Print Subscription Sales

Under 75,000

  • First Place: A Crítica, Manaus, Amazonas, Brazil, “Top Class Goal.”
  • Second Place: Gazeta Do Povo, Curitiba, Brazil, “Why.”
  • Third Place: Correio Braziliense, Brasília, Distrito Federal, Brazil, “Designate a Friend Campaign.”

75,000-300,000

  • First Place: Folha de S. Paulo, São Paulo, Brazil, “Subscribe to Folha de S. Paulo Campaign.”
  • Second Place: Cox Ohio Publishing/Dayton Daily News, Dayton, Ohio, USA, “Value Inside Campaign.”
  • Third Place: O Estado de S. Paulo, São Paulo, Brazil, “Qual O Valor Do Conhecimento.”
  • Fourth Place: La Nación, Buenos Aires, Argentina, “Venta de Suscripciones al Periódico Impreso.”

Over 300,000

  • First Place: The New York Times, New York, USA, “January 2009 Print Subscription.”
  • Second Place: Dagens Nyheter, Stockholm, Sweden, “DN Goes Live.”
  • Third Place: The Sunday Telegraph, Sydney, Australia, “TV Guide Relaunch.”

Category 2: Print Single-Copy Sales

Under 75,000

  • First Place: Correio da Bahia, Salvador, Bahia, Brazil, “Enem.”
  • Second Place: A Crítica, Manaus, Amazonas, Brazil, “Treasure Hunt.”
  • Third Place: Townsville Bulletin, Townsville, Queensland, Australia, “Lucky Ducks.”

75,000-300,000

  • First Place: El Espectador, Bogotá, Colombia, “Donde Esta Javier?”
  • Second Place: Ekstra Bladet, Copenhagen, Denmark, “Bullseye Co-Promotion.”
  • Third Place: The Age, Melbourne, Victoria, Australia, “The Sunday Age 'Winter Puzzle Book'.”

Over 300,000

  • First Place: The Herald Sun, Melbourne, Victoria, Australia, “Discovery Atlas DVD Series.”
  • Second Place: The Daily Telegraph and The Sunday Telegraph, Sydney, New South Wales, Australia, “Gardening Series.”
  • Third Place: Gazeta Wyborcza, Warsaw, Poland, “The End of the Academy.”

Category 3: Readership/Usage of the Print Newspaper

Under 75,000

  • First Place: The Herald-Times, Bloomington, Indiana, USA, “INstride.”
  • Second Place: A Crítica, Manaus, Amazonas, Brazil, “Treasure Hunt.”
  • Third Place: A Crítica, Manaus, Amazonas, Brazil, “Children's Day.”

75,000-300,000

  • First Place: Calgary Herald, Calgary, Alberta, Canada, “Herald Health Club.”
  • Second Place: Mid Day Infomedia Ltd., Mumbai, India, “Vodafone Presents India 9to5.”
  • Third Place: Het Nieuwsblad, Groot-Bijgaarden, Belgium, “The Mayor Report.”

Over 300,000

  • First Place: Dainik Jagran, New Delhi, India, “Campaign For Electoral Reforms.”
  • Second Place: Wegener Nieuwsmedia, Apeldoorn, The Netherlands, “SprookjesMysterie | The Fairytale Mystery.”
  • Third Place: Dagens Nyheter, Stockholm, Sweden, “DN Goes Live.”

Category 4: Digital Audience Usage and Engagement

Under 75,000

  • First Place: Townsville Bulletin, Townsville, Queensland, Australia, “Townsville Bulletin V8 Website.”
  • Second Place: Townsville Bulletin, Townsville, Queensland, Australia, “Pet Pageant.”
  • Third Place: The Star Phoenix, Saskatoon, Saskatchewan, Canada, “Beat the Box Office.”

75,000-300,000

  • First Place: The Hamilton Spectator, Hamilton, Ontario, Canada, “Children's Mental Health.”
  • Second Place: Público, Madrid, Spain, “Fotolibre.”
  • Third Place: Austin American-Statesman, Austin, Texas, USA, “Year of Social Media.”

Over 300,000

  • First Place: The New York Times, New York, USA, “NYTimes.com Inauguration Day on Facebook.”
  • Second Place: St. Petersburg Times, St. Petersburg, Flordia, USA, “Sean Daly's Big Showoff Contest.”
  • Third Place: The Wall Street Journal, New York, USA, “WSJ Mobile Reader Launch.”

Category 5: Advertising Sales and Retention

Under 75,000

  • First Place: Gazeta Do Povo, Curitiba, Paraná, Brazil, “The Valore Family.”
  • Second Place: Bangor Daily News, Bangor, Maine, USA, “Are You Getting Your Share?”
  • Third Place: La Voz Del Interior S.A., Córdoba, Argentina, “Campaña Anunciante Anuario 2009.”

75,000-300,000

  • First Place: Cape Times, Cape Town, South Africa, “Career Times Voice Over Artist.”
  • Second Place: Florida Today, Melbourne, Florida, USA, “Center of Attention.”
  • Third Place: Herald on Sunday, Auckland, New Zealand, “Hour Long Letter - Herald on Sunday.”

Over 300,000

  • First Place: The West Australian, Perth, Western Australia, Australia, “Click2Bid Online Auction.”
  • Second Place: The New York Times, New York, USA, “New York Times Media Lab.”
  • Third Place: The Sydney Morning Herald, Sydney, New South Wales, Australia, “Domain Integrated Trade Campaign 2009.”

Category 6: Marketing Solutions for Advertising Clients

Under 75,000

  • First Place: The Herald-Times, Bloomington, Indiana, USA, “Visit French Lick.”
  • Second Place: Townsville Bulletin, Townsville, Queensland, Australia, “12 Days of Christmas.”
  • Third Place: Correio da Bahia, Salvador, Bahia, Brazil, “Gigantic Correio.”

75,000-300,000

  • First Place: El Espectador, Bogota, Colombia, “Donde Esta Javier?”
  • Second Place: Calgary Herald, Calgary, Alberta, Canada, “Herald Health Club.”
  • Third Place: Mid Day Infomedia Ltd., Mumbai, India, “Vodafone Presents India 9to5 MMS Contest.”

Over 300,000

  • First Place: Metro, Warsaw, Poland, “MetroPolen.”
  • Second Place: Dainik Bhaskar, Bhopal, India, “Dainik Bhaskar Full Tambola Full Housie.”
  • Third Place: The Straits Times, My Paper, Lianhe Wanbao, Shin Min Daily News, Singapore, “Tiger Beer - Enjoy Winning Campaign.”

Category 7: Brand Awareness Across Platforms

Under 75,000

  • First Place: Jornal De Londrina, Londrina, Brazil, “Londrina.”
  • Second Place: Jornal De Londrina, Londrina, Brazil, “Position.”
  • Third Place: Jornal De Londrina, Londrina, Brazil, “Everything About Londrina.”

75,000-300,000

  • First Place: The Australian and The Weekend Australian, Sydney, New South Wales, Australia, “Think. Again. Campaign.”
  • Second Place: De Standaard, Antwerp, Belgium, “Photography.”
  • Third Place: Sunday Star-Times, Auckland, New Zealand, “Sunday Star-Times: New Zealand's Sunday.”

Over 300,000

  • First Place: The Times of India, New Delhi, India, “Lead India 2009.”
  • Second Place: Dagens Nyheter, Stockholm, Sweden, “DN Goes Live.”
  • Third Place: The Hindustan Times, New Delhi, India, “The Hindustan Times Relaunch.”

Category 8: New Brand/Product/Audience Development

Under 75,000

  • First Place: Los Tiempos, Cochabamba, Bolivia, “Revista 'M' De Mujer.”
  • Second Place: Correio Braziliense, Brasília, Distrito Federal, Brazil, “I, Contestant.”
  • Third Place: El Pais, Cali, Colombia, “Reportaje360.com.”

75,000-300,000

  • First Place: Het Nieuwsblad, Groot-Bijgaarden, Belgium, “The Titty Tent - Festival Campaign 2009.”
  • Second Place: Göteborgs-Posten, Gothenburg, Sweden, “The New GP Sunday.”
  • Third Place: The Age, Melbourne, Victoria, Australia, “BusinessDay Relaunch.”

Over 300,000

  • First Place: “IL" Intelligence in Lifestyle, Milan, Italy, “IL - Launch Campaign.”
  • Second Place: The Economic Times, New Delhi, India, “The Power of Ideas.”
  • Third Place: The Columbus Dispatch, Columbus, Ohio, USA, “OHGetIt.com TV Commercials.”

Category 9: Public Relations and Community Service

Under 75,000

  • First Place: Geelong Advertiser, Geelong, Victoria, Australia, “Geelong Cats Sponsorship 2009.”
  • Second Place: Irish Examiner, Cork, Ireland, “Irish Examiner, Suicide - A Special Investigation.”
  • Third Place: Geelong Advertiser, Geelong, Victoria, Australia, “Just Think - Fight Against Violence.”

75,000-300,000

  • First Place: Ekstra Bladet, Copenhagen, Denmark, “Ekstra Bladet School Football.”
  • Second Place: Mid Day Infomedia Ltd., Mumbai, India, “Don't Talk and Drive Campaign.”
  • Third Place: Mid Day Infomedia Ltd., Mumbai, India, “Don't Drink and Drive Campaign.”

Over 300,000

  • First Place: Dagens Nyheter, Stockholm, Sweden, “DN Goes Live.”
  • Second Place: Herald Sun, Melbourne, Victoria, Australia, “Victorian Bushfires.”
  • Third Place: The Economic Times, New Delhi, India, “The Power of Ideas.”

Category 10: Marketing Campaign That Had the Most Profound Effect on Business

Under 75,000

  • First Place: The Brainerd Dispatch, Brainerd, Minnesota, USA, “Brainerd Lakes Bound.”
  • Second Place: A Crítica, Manaus, Amazonas, Brazil, “A Crítica On TV.”
  • Third Place: Queensland Times Newspaper, West Ipswitch, Queensland, Australia, “Queensland Times.”

75,000-300,000

  • First Place: Mid Day Infomedia Ltd., Mumbai, India, “Kotak Mahindra Bank Presents Mid Day Corporate Cricket League.”
  • Second Place: Mid Day Infomedia Ltd., Mumbai, India, “Vodafone Presents India 9to5.”
  • Third Place: Folha de S. Paulo, São Paulo, Brazil, “Campaign Folha - The Most Valued Newspaper By The Upper Classes.”

Over 300,000

  • First Place: The Economic Times, New Delhi, India, “The Power of Ideas.”
  • Second Place: Expressen, Stockholm, Sweden, “Sanktan 2009.”
  • Third Place: Gazeta Wyborcza, Warsaw, Poland, “Lose Weight With Us.”