INMA attended the recent Direct Marketing Association conference in Boston and came away with specific new insights for news publishers – especially in the social and mobile spaces.

We’ve produced an insightful executive summary of this DMA conference and made it available to you in two ways as part of your INMA membership:

The executive summary also contains quite a bit on understanding consumers and their “decision journeys,” customer retention and engagement, and segmentation strategies.

INMA members tell us all the time they want to push beyond the newspaper industry’s borders for new ideas to imagine a growth path. The DMA executive summary achieves that, and we hope you put it to good use.