This month, author E. Ted Prince asks readers to ponder innovation.

In this new economy, he says, newspapers must understand how their financial styles impact their innovations. And, he adds, newspapers must deeply understand that creativity is not innovation.

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In the article “Think all innovation is good for your company? Think again,” Prince lays out financial types and innovative behaviours that often lead to true growth and profitability. Surprisingly, creativity and innovation may not be what you think. And an innovative path may not lead exactly where you think it might. 

The December issue also includes these case studies: