December 2010 edition of Ideas Magazine
December 2010 edition of Ideas Magazine

The December edition of Ideas Magazine is now online and available to INMA members.

This edition features a cover story by former Guardian editor Peter Preston titled “The Internet Isn't Killing Print.”

Among the 12 revenue-generating case studies from industry peers are profiles on local and search advertising, pay-by-ad impact structure, why online impact shouldn't be measured in CTRs, and more.

The magazine can be downloaded by INMA members two ways: