INMA covered the recent Borrell Associates Local Mobile Advertising Conference in Dallas and came away impressed with the opportunities for newspapers learned from TV, direct mail, online pure-plays, and Yellow Pages.

Members may click her to view an executive summary of the Borrell conference. This is written exclusively for INMA member.

The conference looked at the strategy behind mobile advertising, how to use mobile coupons and vouchers, integration of mobile into brand-building, the advertising view of mobile, and how newspapers should position themselves for the mobile revolution.