The August edition of Ideas Magazine is now available to INMA members.

This month’s cover story, “The Free World According to Metro,” is written by Metro CEO Per Mikael Jensen. In the article, Jensen suggests that building a free print daily newspaper habit in the 18- to 40-year-old demographic — worldwide and particularly in emerging markets — is paying off. 

This month’s magazine is easier to retrieve in your inbox, so please check your e-mail so you can download the new issue in seconds.

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Interesting tidbits you’ll find in Jensen’s cover story include:

  • Where Metro sees growth markets.

  • How the Metro formula is morphing.

  • What Lady Gaga has to do with Metro.

  • And how Metro is leveraging its brand beyond print.

The August issue also includes these case studies:

  • Antelope Valley Press asks advertisers to tell the story.

  • Aurora Sentinel becomes the centre of its community following movie theatre tragedy.

  • Columbus Dispatch reminds readers what’s in it for them.

  • Dainik Bhaskar ignites a movement to end female feticide.

  • Des Moines Register creates a caucus app to keep voters engaged.

  • Edmonton Journal embraces hockey, spikes gross revenue.

  • Gazeta do Povo plays off national passion for soccer, resulting in subscription success.

  • Independent Newspapers uses new media to reinvigorate traditional media.

  • The New York Times finds a paywall that actually pays off.

  • News Limited lets readers drive a heroes programme.

  • Toronto Star earns kudos from major advertiser for one-day Christmas campaign.

  • USA Today involves, inspires readers in “Make A Difference Day.”