The International News Media Association (INMA) today announced 90 finalists in the INMA Awards 2014 competition that rewards global excellence in the marketing and sales of media brands.

The INMA Awards 2014 competition garnered 560 entries from 149 media companies in 37 countries. Some 28 judges from media and advertising worldwide judged the entries.

The Times of India led all companies with seven finalist entries, followed by The New York Times and South China Morning Post with five each. Aftenposten, Aftonbladet, mX, and VG were named finalists in four categories.

First-place recipients will be announced at the INMA Awards Dinner on May 13 at the conclusion of the 84th Annual INMA World Congress at the Fairmont Hotel in San Francisco. In addition to 30 first-place awards, the San Francisco INMA World Congress dinner will be capped by the presentation of the “Best In Show,” representing the top sales and marketing campaign by a media company from the past year.

The World Congress theme is “Fast Track to Innovation,” and features the news industry's most innovative programme geared to business model transformation, revenue generation, and corporate culture change — with a particular emphasis on digital acceleration given the conference’s location of San Francisco.

The INMA Awards 2014 competition entries were divided into two groups so that companies were judged against peers of similar sizes. For this year, Group 1 was for brands under 300,000 print circulation or 3 million unique digital visitors per month, while Group 2 was for brands above those thresholds.

Created in 1935, the 79-year-old INMA Awards competition captures the heartbeat of the global news industry’s efforts to energise brands, stimulate audiences, innovate in product development, and grow revenue — today, in transformational times.

“The clear theme from this year’s entries centered on media companies explaining to their stakeholders — readers, advertisers, employees, shareholders — their differentiating value in the emerging multi-media landscape,” said Earl J. Wilkinson, executive director and CEO of INMA. “To see that storyline play out among media companies in Europe, North America, Latin America, Asia/Pacific, South Asia, the Middle East, and Africa is fascinating to see in this year’s entries.”

All entries in INMA Awards 2014 will soon be displayed at the INMA.org Campaigns archive.

Who among the 90 finalists are the world’s best media company sales and marketing initiatives? Join the INMA World Congress May 11-13 to be on the front row of this exciting announcement.

 

INMA Awards 2014 finalists

Below are finalists in the INMA Awards 2014 competition. Finalists below are listed in alphabetical order. Click here for complete information on this year’s competition.

Category 1: Best Brand Awareness Campaign Across Platforms

Group 1

  • Gazeta do Povo, Curitiba, Brazil, “Política Cidadã - Take On Your Power”
  • South China Morning Post, Hong Kong, China, “Celebrating Hong Kong”
  • The Tennessean, Nashville, United States, “TN Media Rebrand and Launch”

Group 2

  • Chicago Tribune, Chicago, United States, “Digital Experiential Program”
  • Dainik Bhaskar, Mumbai, India, “Unmetro Your Mind”
  • Helsingin Sanomat, Helsinki, Finland, “Helsin”

Category 2: Best Public Relations or Community Service Campaign

Group 1

  • Aftenposten, Oslo, Norway, “How Aftenposten With Partners Increased Young People's Electoral Participation”
  • Calgary Herald, Canada, “The Flood of 2013: A Community Service Campaign”
  • South China Morning Post, Hong Kong, China, “Celebrating Hong Kong”

Group 2

  • London Evening Standard, United Kingdom, “Ladder for London”
  • The Straits Times, Singapore, “48 Values From the News”
  • The Times of India, New Delhi, India, “I Lead India - Organ Donation Day”

Category 3: Best Use of an Event to Build News Brand

Group 1

  • Gazeta Sporturilor, Bucharest, Romania, “Where's the Money from Bute Gala?”
  • Kleine Zeitung, Graz, Austria, “Spot 'General Election'”
  • The Windsor Star, Windsor, Ontario, Canada, “The Transformation of a Lifetime”

Group 2

  • Navbharat Times, New Delhi, India, “All Women Bike Rally”
  • De Telegraaf, Amsterdam, The Netherlands, “The Apple of Orange”
  • VG, Oslo, Norway, “Chess World Championship 2013”

Category 4: Best New Print Product

Group 1

  • Diario do Para, Belém, Brazil, “World Cup Mini Stadiums”
  • Gazeta do Povo, Curitiba, Brazil, “Bom Gourmet”
  • South China Morning Post, Hong Kong, China, “Style: The New Voice of Avant-Garde Asia”

Group 2

  • Metro, Warsaw, Poland, “Metro on High Heels: Free Magazine for Women”
  • La Nación, Buenos Aires, Argentina, “Suplemento Sábado”
  • The Times of India, Mumbai, India, “Wedding Times”

Category 5: Best New Mobile App or Web Site

Group 1

  • The Chronicle Herald, Halifax, Canada, “The Chronicle Herald iOS 7 App Launch”
  • mX, Sydney, Melbourne, Australia, “mX Smartphone App”
  • La Presse, Montreal, Canada, “La Presse+ Free Subscription Digital Edition for iPad”

Group 2

  • Aftonbladet, Stockholm, Sweden, “Tipsa!”
  • The New York Times, United States, “Today's Paper Web App”
  • VG, Oslo, Norway, “VG+ 2.0”

Category 6: Best New Mobile Service

Group 1

  • Jornal do Commercio, Recife, Brazil, “ComuniQ”
  • Russmedia Digital, Schwarzach, Austria, “VOL.at Mobile Service Strategy”
  • Winnipeg Free Press, Canada, “Blippar”

Group 2

  • Aftonbladet, Stockholm, Sweden, “Local Mobile Advertising”
  • The Times of India, Mumbai, India, “Alive - Augmented Reality App”
  • Die Welt, Berlin, Germany, “Welt der Zukunft”

Category 7: Best Launch of a Brand or Product to Create a New Audience Segment

Group 1

  • Dagblad de Limburger, Sittard, The Netherlands, “Vastelaovend in Limburg”
  • mX, Sydney, Melbourne, Brisbane, Australia, “mX Smartphone App”
  • South China Morning Post, Hong Kong, China, “48 Hours - Right Place, Right Time”

Group 2

  • The Hindu Tamil, Chennai, India, “The World Comes Alive in Tamil”
  • The New York Times, United States, “Local Marketing Efforts Worldwide to Support the International New York Times Launch”
  • The Times of India, Mumbai, India, “The Wedding Times”

Category 8: Best Idea to Encourage Print Readership or Engagement

Group 1

  • Irish Independent, Dublin, Ireland, “Choices”
  • Stomp, Singapore, “From Mobile and Web to Print”
  • Žurnal24, Ljubljana, Slovenia, “Positive News”

Group 2

  • Aftonbladet, Stockholm, Sweden, “Frequency Campaign”
  • Dainik Jagran, Delhi, India, “Creating a Newspaper for the Future, by The Future”
  • The Independent, London, United Kingdom, “The Independent Redesign”

Category 9: Best Idea to Grow Digital Audience or Engagement

Group 1

  • Aftenposten, Oslo, Norway, “Multimedia Features”
  • Gazeta Wyborcza, Warsaw, Poland, “The Magic Roads”
  • mX, Sydney, Melbourne, Brisbane, Australia, “mX Smartphone App”

Group 2

  • 24sata, Zagreb, Croatia, “24sata Grows Digital Engagement”
  • Aftonbladet, Stockholm, Sweden, “TV of the Future - Together with Viewers”
  • Wegener Media, Apeldoorn, The Netherlands, “Introducing Our Digital News Products”

Category 10: Best Use of Social Media

Group 1

  • Aftenposten, Oslo, Norway, “Behind the Front Page”
  • GT/Expressen, Göteborg, Sweden, “#VoteGBG”
  • La Prensa Gráfica, San Salvador, El Salvador, “Publigeek”

Group 2

  • The New York Times, United States, “Social Media Ubiquity”
  • The Times of India, New Delhi, India, “I Lead India - Organ Donation Day”
  • VG, Oslo, Norway, “VG Chess World Championships 2013”

Category 11: Best Idea to Grow Subscription Sales

Group 1

  • Aftenposten, Oslo, Norway, “Transforming Print into Digital Readers”
  • DNA, Strasbourg, France, “Home Grown Since 1877”
  • The New Zealand Herald, Auckland, New Zealand, “Partnering for Sustained Growth”

Group 2

  • Dainik Bhaskar, Mumbai, India, “Speak Up Bihar”
  • The New York Times, United States, “Holiday Sales”
  • Sunday Times, Johannesburg, South Africa, “Sunday Times Food Weekly Cookbook”

Category 12: Best Idea to Grow Single Copy Sales

Group 1

  • Cape Argus, Cape Town, South Africa, “Brand Radio: Bail”
  • Diário do Pará, Belém, Brazil, “Super Ball Cards Collection”
  • The New Zealand Herald, Auckland, New Zealand, “The New Zealand Herald 150th Birthday Reader Promotion”

Group 2

  • Dainik Jagran, New Delhi, India, “A Newspaper Galvanizes a Shared Identity Among 100m People”
  • Sunday Star-Times, Auckland, New Zealand, “Sunday Star-Times Hot Wheels”
  • Sunday Times, Johannesburg, South Africa, “Sunday Times Healthy Living Supplements”

Category 13: Best Idea to Grow Advertising Sales or Retain Advertising Clients

Group 1

  • The Desert Sun, Palm Springs, California, United States, “The Desert Sun Holiday Gift Guide”
  • mX, Sydney, Melbourne, Brisbane, Australia, “mX Smartphone App”
  • The Straits Times, Singapore, “SPH iink Awards”

Group 2

  • Dainik Bhaskar, Mumbai, India, “The Box Office Advantage”
  • Dainik Jagran, New Delhi, India, “Retail Guru: Developing Retail Markets”
  • VG, Oslo, Norway, “Tactus: An In-House Mobile Advertising Agency at VG”

Category 14: Best Marketing Solution for an Advertising Client

Group 1

  • APN NZ Media, Auckland, New Zealand, “APN and Tourism Australia: Explore Your Australia Passions”
  • Russmedia Digital, Schwarzach, Austria, “Live Ads (Billboard Silvretta Montafon)”
  • Winnipeg Free Press, Canada, “Travel Manitoba Integrated Marketing Campaign”

Group 2

  • Bild, Berlin, Germany, “Alpina's 'Volks-Farbe' Campaign”
  • The New York Times, United States, “Citi Bike Sponsorship of The Scoop App”
  • Toronto Star, Canada, “Go Beyond”

Category 15: Best Idea or Innovation to Create New Profit Centers

Group 1

  • Edmonton Journal/Calgary Herald, Canada, “Gastrpost”
  • The Manly Daily, Manly, New South Wales, Australia, “Local Shoppa”
  • South China Morning Post, Hong Kong, China, “Education Post - Set Your Course for Life”

Group 2

  • The Dallas Morning News, United States, “Speakeasy”
  • Hindustan Times, New Delhi, India, “Page One Plus”
  • The Times of India, Mumbai, India, “Alive - Augmented Reality App”