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89 top marketing campaigns named finalists in INMA Awards 2012 competition

12 March 2012

Finalists in the world's premier competition for marketing newsmedia brands were announced today by INMA. Some 89 marketing campaigns from 66 newsmedia companies in 23 countries were selected as finalists for the INMA Awards 2012 competition by a global panel of judges.

Finalists in the world's premier competition for marketing newsmedia brands were announced today by the International Newsmedia Marketing Association (INMA).

Some 89 marketing campaigns from 66 newsmedia companies in 23 countries were selected as finalists for the INMA Awards 2012 competition by a global panel of judges.

From these finalists, 30 first-place recipients across three audience groups will be announced Tuesday evening, May 8, at the conclusion of the INMA World Congress at the J.W. Marriott/L.A. Live in Los Angeles. The much-anticipated awards dinner will be capped by the announcement of the prestigious “Best of Show” award signifying the world's top newsmedia marketing campaign.

The INMA Awards 2012 competition judging was completed recently by 24 industry expert judges from media companies, advertising agencies, trade magazines, and more. Judges came from the Australia, Canada, China, France, Germany, India, Mexico, Oman, South Africa, Spain, Sweden, Turkey, United Kingdom, and the United States.

“It is clear from the outstanding results-oriented creative campaigns that the era of integration is upon us,” said Earl J. Wilkinson, executive director and CEO of INMA. “Almost all of the finalists were multi-media in nature aiming to motivate cross-platform subscription sales, integrated advertising solutions, and hybrid print/digital products.”

Who are the first place recipients of the INMA Awards competition? Who will win the “Best of Show” award? Attend the INMA World Congress May 6-8 in Los Angeles and learn first-hand.

Award Recipients

Finalists for the INMA Awards competition, listed alphabetically, are:

Category 1: Marketing Campaign With the Best Results

Under 75,000

  • A Crítica, Manaus, Brazil, “Application Project.”
  • A Crítica, Manaus, Brazil, “Interaction Project.”
  • Diário de Notícias, Lisbon, Portugal, “Diário de Notícias Special Investigation.”

75,000-300,000

  • Kleine Zeitung, Graz, Austria, “Kleine Zeitung Classifieds Relaunch 2011.”
  • Nedjeljni Jutarnji, Zagreb, Croatia, “Traffic Madness.”
  • South China Morning Post, Hong Kong, China, “Jiu Jik Friends.”

Over 300,000

  • The Economic Times, Mumbai, India, “The Economic Times - Young Leaders.”
  • The New York Times, New York, USA, “Digital Subscriptions Launch.”
  • The Telegraph, Calcutta, India, “t2.”

Category 2: Brand Awareness Across Platforms

Under 75,000

  • A Crítica, Manaus, Brazil, “Application Project.”
  • Correio da Bahia, Salvador, Brazil, “TweetBoard.”
  • Townsville Bulletin, Townsville, Queensland Australia, “Colour Your World.”

75,000-300,000

  • Expressen, Stockholm, Sweden, “The Expressen Bus.”
  • Göteborgs-Posten, Göteborg, Sweden, “A World-Class Local.”
  • Winnipeg Free Press, Winnipeg, Canada, “Winnipeg Free Press News Café.”

Over 300,000

  • Axel Springer, Berlin, Germany, “The Axel Springer Image-Campaign.”
  • Metro International, Stockholm, Sweden, “Lady Gaga.”
  • The Wall Street Journal, New York, USA, “The Wall Street Journal Live in the Know 2.0.”

Category 3: New Brand/Product/Audience Development

Under 75,000

  • Diário do Pará, Belém, Brazil, “Dr. Answers.”
  • Irish Examiner, Cork, Ireland, “Irish Examiner Special Investigations.”
  • Rede Calderaro de Comunicação, Manaus, Brazil, “RCCOP Release - Rede Calderaro de Comunicação Helicopter.”

75,000-300,000

  • Folha de S. Paulo, São Paulo, Brazil, “Acervo Folha.”
  • The New Zealand Herald, Auckland, New Zealand, “The New Zealand Herald - Element Magazine.”
  • Sunday Star-Times, Auckland, New Zealand, “Sunday Star-Times Origami Campaign.”

Over 300,000

  • The Economic Times, Mumbai, India, “The Economic Times - Young Leaders.”
  • Gazeta Wyborcza, Warsaw, Poland, “Gazeta Wyborcza Books. A Magazine to Read.”
  • The Wall Street Journal, New York, USA, “WSJ Live.”

Category 4: Advertising Sales and Retention

Under 75,000

  • Antelope Valley Press, Palmdale, California, USA, “Advertising Works!”
  • Metro Hoy, Quito, Ecuador, “Metrokaraoke 2011.”

75,000-300,000

  • The Advertiser, Adelaide, Australia, “Advertiser NewsMedia - Adelaide Trader.”
  • The New Zealand Herald, Auckland, New Zealand, “Driven - Motoring From Every Angle.”
  • The Press, Christchurch, New Zealand, “The Press Long Lunch Competition.”

Over 300,000

  • NewsLocal, Parramatta, South Australia, Australia, “Hot Offers Sales Campaign.”
  • The New York Times, New York, USA, “Lincoln Most Engaged Users Digital Subscription Sponsorship.”
  • The Toronto Star, Toronto, Canada, “Rogers (Gift) Wrap.”

Category 5: Marketing Solutions for Advertising Clients

Under 75,000

  • Diário do Pará, Belém, Brazil, “Dr. Answers.”
  • El Paso Times, El Paso, Texas, USA, “Billboards in Print: Bringing Out of Home Into the Home.”
  • Gold Coast Bulletin, Gold Coast, Queensland, Australia, “Gold Coast Bulletin Mates' Rates.”

75,000-300,000

  • Eastern Daily Press and East Anglian Daily Times, Norwich, United Kingdom, “Where's Jack - A Partnership with Adams PLC and Archant Anglia.”
  • Edmonton Journal & Calgary Herald, Edmonton, Canada, “2012 World Junior Hockey Championships.”
  • Mint, New Delhi, India, “Mint Brand Solutions - Values & Fortunes.”

Over 300,000

  • Metro (Daily), Warsaw, Poland, “No Face Day Campaign.”
  • omy.sg, Singapore, “omy Blog Club.”
  • The West Australian, Osbourne Park, West Australia, Australia, “City of Perth Festival of Christmas.”

Category 6: Digital Audience Usage and Engagement

Under 75,000

  • Correio da Bahia, Salvador, Bahia, Brazil, “Where's My Trio.”
  • The Day, New London, Connecticut, USA, “The Day's Membership Program.”
  • The Examiner, Launceston, Tasmania, Australia, “The Examiner iPhone App.”

75,000-300,000

  • Calgary Herald, Calgary, Alberta, Canada, “Stampede Social Media Hub.”
  • The Des Moines Register, Des Moines, Iowa, USA, “DM Register - Caucus iOS App.”
  • The Gazette, Montréal, Canada, “Brand - Words-Matter.ca.”

Over 300,000

  • Axel Springer, Berlin, Germany, “Job Interview: Viral-Movie”
  • The Economic Times, Mumbai, India, “The Economic Times - Young Leaders.”
  • Metro International, Stockholm, Sweden, “Metro Global Photo Challenge.”

Category 7: Readership/Usage of the Print Publication

Under 75,000

  • Diário de Notícias, Lisbon, Portugal, “Diário de Notícias Special Investigation.”
  • The East African, Nairobi, Kenya, “The East African Big Break Campaign.”
  • Vanguardia, Saltillo, Mexico, “You Write the Future.”

75,000-300,000

  • The Columbus Dispatch, Columbus, Ohio, USA, “What's In It For You?”
  • Honolulu Star-Advertiser, Honolulu, USA, “Launch of Digital Subscriptions.”
  • South China Morning Post, Hong Kong, China, “Make Every Day Matter.”

Over 300,000

  • The Atlanta Journal-Constitution, Atlanta, USA, “Atlanta Journal-Constitution Reader Value Strategy.”
  • Gazeta Wyborcza, Warsaw, Poland, “Wyborcza. A Newspaper Dealing With Controversial Topics.”
  • The Wall Street Journal, New York, USA, “WSJ Weekend.”

Category 8: Print and Digital Subscription Sales

Under 75,000

  • Burlington Free Press, Burlington, Vermont, USA, “We Are Vermont, Every Day.”
  • Gold Coast Bulletin, Gold Coast, Queensland, Australia, “Gold Coast Bulletin + News Magazines Offer.”
  • Standard-Examiner, Ogden, Utah, USA, “EZ Pay Customers.”

75,000-300,000

  • Gazeta do Povo, Curitiba, Paraná, Brazil, “Your Team's Jersey Campaign.”
  • The New Zealand Herald, Auckland, New Zealand, “Reaching Out to Rural Markets.”
  • The Sacramento Bee, Sacramento, California, USA, “Crazy 4 Coupons.”

Over 300,000

  • Dagens Nyheter, Stockholm, Sweden, “New DN.”
  • The Sydney Morning Herald, Sydney, Australia, “The Herald "Weekender" Subscriptions Campaign.”
  • The Telegraph, London, United Kingdom, “Telegraph Subscriber.”

Category 9: Print Single-Copy Sales

Under 75,000

  • Diário de Notícias, Lisbon, Portugal, “Diário de Notícias Special Investigation.”
  • Diário do Pará, Belém, Brazil, “Dr. Answers.”
  • The Weekly Times, Melbourne, Victoria, Australia, “The Weekly Times 100 Greatest Country Australians Partwork.”

75,000-300,000

  • The Dominion Post, Wellington, New Zealand, “The Swift Getaway.”
  • Ekstra Bladet, Copenhagen, Denmark, “Co-Promotion with Ingemann 1-6 - Six Comic Strip Books by Danish Cartoonist Morten Ingemann.”
  • Verdens Gang, Oslo, Norway, “VG Newspaper and Carwash Bundle.”

Over 300,000

  • Dagens Nyheter, Stockholm, Sweden, “New DN."
  • Herald Sun, The Daily Telegraph, The Mercury, Melbourne, Australia, “Mini Cookbooks, Big Results.”
  • Malayala Manorama Weekly, Kottayam, India, “Haritham Kitchen Garden.”

Category 10: Public Relations and Community Service

Under 75,000

  • El Bocon, Lima, Peru, “Stop Violence.”
  • Correio da Bahia, Salvador, Brazil, “Journalism With a Future.”
  • Townsville Bulletin, Townsville, Queensland, Australia, “Cyclone Yasi - Bouncing Back Campaign.”

75,000-300,000

  • Cape Argus, Cape Town, South Africa, “The Eagle Awards.”
  • Mid Day Infomedia Ltd., Mumbai, India, “Mid Day Domestic Violence Campaign.”
  • South China Morning Post, Hong Kong, China, “Heart of Hong Kong.”

Over 300,000

  • The Dallas Morning News, Dallas, USA, “The Dallas Morning News Charities Campaign.”
  • News Limited, Adelaide, Australia, “Pride of Australia.”
  • USA Today, McLean, Virginia, USA, “USA Weekend's Make A Difference Day.”

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