The world’s most innovative initiatives to grow audience, revenue, and brand in the emerging multi-platform ecosystem were honoured tonight by the International News Media Association (INMA).

Forty first-place initiatives by media companies were presented Global Media Awards by INMA, highlighted by Sweden’s Svenska Dagbladet taking home the competition’s top prize.

The INMA Global Media Awards were presented by association President Mark Challinor at the closing dinner of the 86th Annual INMA World Congress at the Victoria and Albert Museum in London before more than 300 media executives. The V&A is considered the world’s leading museum of art and design, and the awards dinner was held in its Raphael Gallery.

The 2016 competition generated 699 entries from 264 news brands in 40 countries. The competition was judged in February and March by an international jury of 41 executives from 19 countries representing the worlds of media and marketing.

The competition rewards six activities key to commercial and brand success at media companies:

  • Energizing brands.
  • Creating new products.
  • Growing, engaging, and monetising audiences.
  • Growing advertising revenue.
  • Developing customer insights.
  • Instilling innovation.

The Global Media Awards competition is the news media industry’s premier barometer for growing audience, revenue, and brand across platforms. Overall, 40 first place awards in 20 categories across two audience groups were presented to 34 news media companies. INMA has presented industry awards for excellence since 1935.

“It was an amazing spectacle to behold – the world’s top media industry innovation initiatives presented amid the splendor of the world’s leading museum of art and design,” said Earl J. Wilkinson, executive director and CEO of INMA on the dinner’s venue. “Despite enormous transformational challenges, media companies are finding new ways to connect with audiences and advertisers across platforms. It is an honour for INMA to be front and center at the pinnacle of achievement for these companies.”

The “Best In Show” award, signifying the top initiative among the 699 entries in the INMA Global Media Awards 2016 competition, went to Schibsted-owned Swedish media company Svenska Dagbladet for “The Pyramid,” a sophisticated road map boldly designed to thrive in the news media ecosystem. The initiative delivered in-depth insights on customer segmentation and the implementation of a smart paywall. Its new design with customised areas conveyed excellent brand positioning and outcomes, according to judges.

Meanwhile, judges picked top entries in five world regions:

  • Best In Asia/Pacific: Fairfax Media New Zealand for “News Rewired - Writing Our Next Chapter”
  • Best In Europe/Middle East/Africa: Svenska Dagbladet, Sweden, for “The Pyramid”
  • Best In Latin America: Vanguardia, Mexico, for “#Soy Noticia” (I Am News)
  • Best In North America: The Globe and Mail, Canada, for “The Globe and Mail Federal Leaders’ Debate on the Economy”
  • Best In South Asia: Mumbai Mirror, India, for “Mumbai Heroes”

From these regional winners, judges selected Svenska Dagbladet global “Best In Show.”

Six companies won two first-place awards: Aftenposten of Norway, Fairfax Media New Zealand, Mumbai Mirror of India, The Straits Times of Singapore, VG of Norway, and Zero Hora of Brazil.

About INMA

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of more than 7,000 executives at 600+ media companies in 80+ countries. Headquartered in Dallas, INMA has offices in Antwerp, New Delhi, San Salvador, and São Paulo.

INMA Global Media Awards First Place Recipients

Editor’s note: Group 1 below represents regional/local brands. Group 2 represents global/national brands.

Category 1: Best Brand Awareness Campaign

Group 1

Group 2

Category 2: Best Public Relations or Community Service Campaign

Group 1

Group 2

Category 3: Best Use of an Event to Build a News Brand

Group 1

Group 2

Category 4: Best New Print Product

Group 1

Group 2

Category 5: Best Use of Mobile

Group 1

Group 2

Category 6: Best Use of Video

Group 1

Group 2

Category 7: Best Launch of a Brand or Product to Create An Audience Segment

Group 1

Group 2

Category 8: Best Idea to Encourage Print Readership or Engagement

Group 1

Group 2

Category 9: Best Idea to Grow Digital Readership or Engagement

Group 1

Group 2

Category 10: Best Use of Social Media

Group 1

Group 2

Category 11: Best New Paid Content or Subscription Initiative

Group 1

Group 2

Category 12: Best Idea to Grow Advertising Sales or Retain Advertising Clients

Group 1

Group 2

Category 13: Best Marketing Solution for an Advertising Client

Group 1

Group 2

Category 14: Best Execution of Print Advertising

Group 1

Group 2

Category 15: Best Execution of Native Advertising

Group 1

Group 2

Category 16: Best Use of Data Analytics

Group 1

Group 2

Category 17: Best Use of Consumer Research

Group 1

Group 2

Category 18: Best New Corporate Innovation Initiative

Group 1

Group 2

Category 19: Best New Concept to Incubate Products or Ideas

Group 1

Group 2

Category 20: Best Idea or Innovation to Create New Profit Centers

Group 1

Group 2

The next Global Media Awards competition deadline is Friday, January 27, 2017.