Click here for photos from the INMA Awards Dinner

Thirty of the world’s best news media sales and marketing initiatives were honoured tonight by the International News Media Association (INMA), punctuated by El Colombiano taking the coveted “Best in Show.”

The INMA Awards were presented at the closing dinner of the 85th Annual INMA World Congress at the Edison Ballroom in New York’s Times Square before nearly 300 media executives.

The INMA Awards 2015 competition generated 578 entries from 190 market-leading companies in 38 countries. The competition was judged in February by an international jury of 33 executives from 15 countries representing the worlds of media and marketing.

Created in 1935, the INMA Awards competition is the news media industry’s premier barometer for growing audience, revenue, and brand across platforms. Overall, 30 first place awards in 15 categories across two audience groups were presented to 26 media companies.

“Innovation ruled the winning entries in this year’s INMA Awards competition,” said Earl J. Wilkinson, executive director and CEO of INMA. “We live in a transformation era, and the stand-out initiatives contributed to that transformation – whether innovation processes, social media breakthroughs, or new digital products conceived in new ways.”

INMA Awards 2015 Best in Show

The “Best in Show” award, signifying the top initiative among the 578 entries in the INMA Awards 2015 competition, went to:

First Place: Medellín-based El Colombiano for “ECOlab,” an internal media lab that has incubated new initiatives that have led to increases in revenue, audience, and market share. Judges praised El Colombiano for a “sea change” in innovation that empowers employees and changes their daily routines.

Second Place: Turkey’s Radikal for “Radikal #4Hours,” an initiative conceived against a Turkish law to censor Internet content that reached 32 million people without a media budget.

Third Place: The New York Times for “NYT Now,” a new mobile app that allows users in one tab to scroll through the top stories, delivering compelling content in a highly visual style.

Four companies won two first-place awards: El Colombiano, Gazeta do Povo, The New York Times and Radikal.

About INMA

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of more than 7,000 executives at 600+ media companies in 80+ countries. Headquartered in Dallas, INMA has offices in Antwerp, New Delhi, San Salvador, and São Paulo.

INMA Awards 2015 First Place Recipients

Editor’s note: Group 1 below represents regional/local news brands under 300,000 print circulation or with an online audience of under 3 million unique visitors per month. Group 2 represents regional/local news brand over 300,000 print circulation or with an online audience of more than 3 million unique visitors per month and national/international publications of all sizes. Click on the entry name to view the campaign. 

Category 1: Best Brand Awareness Campaign Across Platforms

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Category 2: Best Public Relations or Community Service Campaign

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Category 3: Best Use of an Event to Grow a News Brand

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Category 4: Best New Print Product

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Category 5: Best New Mobile App or Mobile Web Site

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Category 6: Best New Mobile Service

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Category 7: Launch of a Brand or Product to Create a New Audience Segment

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Category 8: Best Idea to Encourage Print Readership or Engagement

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Category 9: Best Idea to Grow Digital Audience or Engagement

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Category 10: Best Use of Social Media

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Category 11: Best Idea to Grow Subscription Sales

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Category 12: Best Idea to Grow Single-Copy Sales

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Category 13: Best Idea to Grow Advertising Sales or Retain Advertising Clients

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Category 14: Best Marketing Solution for an Advertising Client

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Category 15: Best Idea or Innovation to Create New Profit Centers

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  • First Place: Hindustan Times, New Delhi, India, “One India”
  • Second Place: The New York Times, United States, “Paid Posts”
  • Third Place: GFR Media (El Nuevo Día, Primera Hora and Índice), Guaynabo, Puerto Rico, “BrandShare”